Ezine advertising is a great alternative for people just starting out online with their home based business especially if they have a few extra dollars in their marketing budget to spend. The reason this is so advantageous to new Internet marketers is they can promote their products to a targeted list of buyers even though they don’t have an email list of their own. They can also select the type of ad they would like to run that’s within their budget because there are 5 different options available at various costs.
1. First of all, there’s the much celebrated solo ad which can be the most expensive of the selections available but it can also deliver the best results. This promotional technique allows you to sometimes reach hundreds of thousands of targeted buyers with one email message. The beauty of this technique is your message is going out alone which is a great way to eliminate the competition and to put your product at center stage.
Another major perk that results from using this Internet marketing tactic is if you carefully select who will receive your message you’ll know before you send it that they’re very interested in your offer so the return on your investment should be very respectable.
2. Next in importance or perhaps just as effective is the top sponsor ad which appears at the very top of the Ezine and therefore receives maximum exposure for a longer period of time than your solo ad does. However, the top sponsor message is much shorter than your solo ad, usually half the size.
Because of this you can’t get as much information across to your audience so it doesn’t usually have as big an impact as the solo ad but it can be very successful. Also, these ads are usually cheaper than the solo variety.
3. The middle sponsor ad, as you might guess, appears in the middle of the Ezine and as a result isn’t as popular as either of the first two types. These are also much cheaper because they usually don’t produce the results that the solo and top sponsor ads do. Some publishers don’t even offer this type of ad because of its lack of popularity and because of the lack of demand for it.
4. Then there’s the bottom sponsor ad which brings up the rear in terms of Ezine advertising in more ways than one. First of all, as you already know this promotion appears at the bottom of the page and as a result doesn’t attract much attention so its popularity ranks right up there with the likes of Monday mornings. Once again for these reasons most webmasters don’t offer these ads for sale.
5. Last, but certainly not least, we have the old standby, the classified ad. They can also be very effective on Ezines because they’re usually displayed for a month or for several mailings; however you must be short and to the point in order to get your message across because the limited amount of text you’re allowed.
Ezine marketing offers advantages for Internet marketers and online home business owners of all levels of experience; however they’re especially advantageous for anyone who is new to the industry and who’s trying to build a list and make a living online.
