One of the main advantages of creating an email list made up of your current customers and your potential clients is you can email your potential customer list as often as you deem necessary to try to sway them toward becoming paying patrons of your home based business online. There are other methods you can also use to convince your list members including these 5 very effective techniques:
1. Portray the image of being a good corporate citizen online. Include a list of your favorite charities on your website with links to their sites attached directed toward their donation pages. Make a decision to contribute 10% of all your earnings on the web to these charitable organizations and make this known on your home page.
On your “About” page describe any volunteer work you have done in the past or plan to do in the future and include the number of hours of your time you have contributed to these causes. Create a fund raiser on your website for a cause that’s near and dear to your heart and make a significant contribution in your home business’ name to kick things off. People who are considering doing business with your enterprise may be swayed by the knowledge that you’re giving back to the community through your charitable efforts.
2. Make it a point to regularly check with your web host to make sure your website is being displayed correctly and is easily downloaded by your visitors. Respond to any email you may receive from customers and potential clients who say your web page isn’t accessible at different times of the day or week and, or, isn’t displaying correctly.
Also contact your host periodically to insure you’re receiving an updated and complete list of new subscribers to your email list as agreed to under the terms of your contract. If people aren’t able to access your home business web page when they want or you only have a partial list of new members you may be losing customers, sales and profits because of your hosting service.
3. Make a lasting and positive first impression on your website visitors so they will want to return for another visit. Make your site easy to navigate, provide quality content and information which is updated on a regular basis and provide entertainment for those people who are looking for something different. Video is a great way to attract and hold your guest’s attention as are games, puzzles and contests with weekly prizes to keep your potential customers coming back for more.
4. Add a freebies page to your home business site containing free information and software related to your home business theme. For example if your topic is Internet marketing you could add free reports, articles and e-books covering different aspects of this subject which your guest’s will perceive to be very beneficial to their cause.
Make sure you change your giveaways on a regular basis which will keep people coming back to find out what new information you has added for them to download. Remember the more often someone visits your website the more likely they will become a paying customer.
5. Add testimonials from satisfied customers to your home page. If possible add a picture of each client along with a written recommendation for your product and your home business. For the biggest impact include the testament in audio or video format as well. These media make the information more believable and more trustworthy because your potential customers can see and hear your current clients give their personal impressions of both you and your enterprise.
By employing these tactics and by providing quality customer service to your existing patrons it will make it much easier for you to sway your potential clients toward becoming paying customers.