When you’re creating your home based business website and deciding which type of content you’re going to add you should always do so with your visitors in mind. After all, anyone who drops by your home page is a potential customer and, keeping this in mind, you want to make their visit as enjoyable as possible in order to keep them there as long as you can with the main objective being to keep them coming back for more.
Return visits are a must because very rarely do people purchase a product on their first visit. There are several very effective strategies you can employ to ensure the majority of your guests over stay their welcome and keep coming back for more and here are 5 of the most successful tactics you can use:
1. People love free stuff so give them a gift every chance you can get. For example, offer them a free e-book for subscribing to your newsletter or you can provide a reward for every link they click through on your home page. For instance, click here to receive a free course on driving traffic to your home business website.
2. Add video to your website. The popularity of video has soared on the Internet with the emergence of YouTube and other video sharing websites on the web so the addition of this medium can only enhance and prolong your visitor’s stay. If you’re into article writing, for example, you could turn them into videos by using any of the conversion software available online today.
This is also a great way to market your home business because you can upload your productions to the wide array of video sharing sites on the web with your link attached to your signature file within the video so people who are interested can visit your home page.
3. During the design phase make sure your website will be as user friendly as possible. Make it very easy to navigate and make your product information readily available so people don’t have to search for it. Speaking of searching, adding a search feature to your website will help people find any information they’re having a problem seeing on your web page. This will also help extend your visitor’s stay because people usually become involved and extend their searches to other information or products they may be seeking.
4. People enjoy interacting with different features so by adding games and contests to your website you will be adding enjoyment to your visitor’s stay while at the same time convincing them to remain a little longer. Consider adding a monthly contest with a prize at the end so people will revisit to enter next month’s giveaway and to find out if they won this month’s competition.
5. Provide a forum or chat room for your guests to socialize and make acquaintances and friends on your home page. Most people love to socialize and by making friends your visitors will want to return to your website to continue their relationships and this will also entice them to stay longer.
Remember, the longer your visitors stay on your home business website and the more often they return the more likely they will become paying customers. So, with this in mind, always strive to add new content to make your web page as enjoyable and as user friendly as possible.