When you’re just starting out online with your home based business you should have a laundry list created of the top 10 things you need to do to get your venture off to a fast start.
One of the top 10 items should be to find ways to build trust with your prospective customers. People are more likely to do business with someone they feel they know and trust so creating this bond is a vital step in the sales process.
Now the question becomes, how do you instill this feeling within your website visitors? Here are 5 techniques you can employ to get your prospects to have the faith and confidence in you, as an entrepreneur, so they won’t be able to say no to you or your products:
1. Begin the relationship building process as soon as they subscribe to your list by sending them something of value for free as your way of saying thank you for joining. Send them a friendly message thanking them and welcoming them to your business and include a link for them to visit and download their gift.
2. Give your prospective customers proof that your product does what you say it will do. If possible provide a video demonstration which shows the merchandise being used and reveals how it accomplishes the claims made on your sales page.
3. If possible hire a celebrity to endorse your product after they’ve used it with the provision that they like it after having tried it. This will make a tremendous impression on your future clients and will help convince them that it works.
If you don’t have the budget for a celebrity endorsement give away your finished product to a focus group before you launch it to the public and ask each of them for a testimonial if they enjoyed using your merchandise. This too will help influence your prospects and help them make a positive decision to buy.
4. Make yourself accessible to your target market by readily displaying your email address on your website as well as your telephone number in case they have any problems or questions concerning your home business. People like to know who they’re doing business with and they appreciate being able to speak with you or contact you if and when needed.
5. Ask your prospects and your customers questions on a regular basis in order to get them involved in the business and to make them feel like they belong and that they’re important to you and your enterprise.
Ask them how they would improve your products and or your website, ask if there’s anything you don’t offer that they would like to see offered on your website and ask them if your customer service is up to their standards.
You can do this by mailing a survey to your list or by placing a questionnaire on your home page. Providing good products at a reasonable price combined with excellent customer service will give you a long list of loyal fans for many years to come.
When you establish a trusting relationship with your current clients and your potential customers you’re ensuring the success and viability of your online home based business for many years to come.
