If you remember the famous line from the Kevin Costner movie “The Field of Dreams”: “If you build it they will come”, you can apply the same principle to your Internet marketing career and your email list with a slight twist by working under the assumption: “If you build it they will buy”. The “it” of course refers to your email list of prospective customers and current clients. Without a list of targeted prospects your success online, as a home business owner, will be short lived.
The old Internet marketing adage which states: “The money is in the list”, is just as true today as it was when it was first quoted back in the early days of making money on the Internet. Having a targeted list of people who are interested in what you’re selling can truly set you free from the everyday worries of having enough money at the end of the month to pay the bills as well as liberate you from that mind numbing job you have to face on a daily basis.
Here are 5 ways having your own file of hungry buyers will change your life as well as make your Internet marketing task much easier and much more financially rewarding:
1. On average Internet marketers report that for every member of their targeted email list they will receive $1.00 of income per month. So let’s do the math; if you have a directory of 10,000 people you should make $10,000.00 per month or $120,000.00 per year. For Internet marketers who have lists of 50,000 customers and prospective buyers or more they can generate a yearly income of well over $500,000.00 from their current list alone.
This of course doesn’t include any new product launches they may have during the year or any new members they have subscribing to their offers on a daily basis throughout the 12 months. By including these statistics you will see home business owners and professional Internet marketers generating yearly profits of well over one million dollars. Of course this doesn’t happen over night, but you can see how concentrating on adding people to your list on a daily basis will pay off for you in the long run.
2. If you concentrate on building a long term rapport with your subscribers you will have a list you can market to again and again and which will make money for you on a regular basis for many years to come. It’s similar to having an offline relationship; the more you cultivate it and care for it the more benefit you will reap from it over the long term.
3. Your email list is a tremendous source of return traffic to your home business website on a regular basis. People who sign up to your list do so because they’re interested in your content and for this reason they will usually come back to view any updates or to read any new information you may have added.
Also by sending your list a new message about an affiliate product or a new offer you may be promoting you’re naturally going to drive these people to your website to take a closer look at what you’re advertising.
4. With the growing popularity of social media and networking online with websites such as facebook and twitter dominating the Internet social scene, building a targeted and responsive email list is a form of social networking. To accomplish your goal and have people subscribe to your list you first have to establish a relationship with them in order to gain their trust and their business and social networking is a great way to accomplish this.
5. By having your own list you can approach other Internet marketers with a view toward creating a joint venture relationship with them. Other business owners are very open to joint product development schemes whereby both parties jointly share the costs and the profits of such an endeavor by advertising to each other’s list.
This arrangement can double or even triple your list size for this particular product launch depending on your partner’s list size. This creates a tremendous opportunity for increased sales and profits for your business.
So as you can see having your own targeted email list of hungry buyers can explode your home business sales and profits online as well as guarantee your Internet marketing success for many years to come.