The main idea behind viral marketing is to expose your message to as many people online as possible. This strategy can be extremely successful at driving website traffic and sales if it’s implemented correctly.
The plan is to create an advertisement so compelling and or entertaining that the reader is enticed to pass it on to their friends and family on the web who in turn pass it on and so on and so on thereby creating the viral effect.
Keeping this in mind here are 5 viral marketing techniques you can employ for your online home based business in order to help take it to the next level in the Internet marketing arena:
1. Email was the original viral marketing vehicle introduced on the Internet and is still being used today although not as often as it was originally. Many believe this is because of the extensive rules and regulations that were introduced regarding the use of email and who you are permitted to approach on the Internet. The objective of email marketing, of course, is to create a message people will want to share with others which will attract maximum exposure for your product offer.
2. Blogs and blogging have become a phenomenon online and by getting your message into the blogosphere you’re reaching a very large market who are often looking for the information you’re providing. By providing these web writers with the tools they need to send your message to their blogging cohorts you’re opening up a whole new market for your online home business.
3. Video is all the rage online these days and by creating video messages on your website you can attract the attention of Google and friends which will increase targeted traffic to your home page and increase your sales and profits. Also, with any luck, one of your clips will go viral which will help guarantee a steady stream of new visitors to your site for a long time to come.
4. Create a chat room or a forum on your home page and encourage discussion about the Internet marketing topics and issues of the day. This will bring more people back to your website on a regular basis to take part in the proceedings and you can take advantage of this by scheduling special events such as question and answer sessions with high profile Internet marketers.
Your visitors can take part and get assistance with any business problems they may be having. One of these special sessions may go viral and take on a life of its own by attracting thousands of people to your home page.
5. Adding a “tell-a-friend” script to your email messages can increase your list size and your subscriber base if instituted correctly. You must be careful and explain at the end of your message that email addresses will never be shared with third parties so as to avoid any spam issues or complaints.
Viral marketing online has come a long way since the original email campaigns began some years ago and with the advent of audio, video and Internet forums you have many more intriguing strategies available to choose from to add to your Internet marketing campaign.
