Blogs and blogging have become a phenomenon on the World Wide Web and are an integral component for achieving success with your online home based business. Your blog acts as a stepping stone to your Internet marketing product offers or, if you’re building a list, to your squeeze page by attracting targeted visitors to your website content and redirecting them to your sales page or to your email list.
Of course in order to fulfill its role your blog needs to attract the number of prospects necessary to make sales and earn money for your Internet enterprise. Driving targeted traffic is one of the biggest challenges in the world of Internet marketing and here are 5 ways you can explode your numbers by drawing massive numbers of interested visitors to your blog:
1. Always create content with your target market in mind. To ensure your website visitors are also hot prospects you have to give them what they want so they’ll land on your web page to take advantage if what you’re providing. Like they say in the movie “The Field of Dreams”: “If you build it they will come” or in your case, relating it to your blog, if you create it they will come.
2. The old internet marketing adage which says: “Content is king” is just as true today as it always has been in the past. By creating targeted information which solves your prospects problems or answers their questions you will attract a flood of interested people to your web page on a regular basis.
3. By updating your blog with original information on a regular basis you’ll satisfy Google and company’s thirst for fresh content and they’ll reward you with targeted visitors by ranking you highly in the search results for your blog’s keywords.
4. Try to create evergreen content in order to keep your blog fresh and timeless so people will still be interested 10 years or even 30 years from now. If your information remains relevant by with standing the test of time you’ll save yourself the time and energy necessary to update it every 6 months to keep your visitors satisfied so they’ll keep coming back for more.
5. Make sure you optimize your website for the major search engines online. The best way to begin is by choosing a keyword rich domain name to help you rank highly for searches related to these phrases. Also, sprinkle your keywords throughout your posts to attract Google’s attention so they’ll send you the targeted visitors you need.
By keeping these 5 strategies in mind when you’re creating your home business blog and whenever you’re creating new content you’ll achieve long term success on the Web by attracting the interested people you need on a regular basis to make money online.
