There are many do’s and don’ts associated with driving targeted traffic to your online home business website and knowing what you should do is just as important as knowing what not to do. For the uninitiated targeted traffic is comprised of prospects who have a definite interest in your offer and your business.
These are the only kind of visitors you should want because having someone on your home page that has no interest in what you’re offering will only be a waste of your time and effort as well as theirs. Keeping this in mind here are 5 things you need to do to ensure your website guests are prospects and not rejects:
1. Make sure you do your keyword research so the major search engines online will know what type of people to direct to your web page. When Google and company know what main topic or theme your content is comprised of they will act accordingly by only directing visitors to your site who are interested in what you’re offering.
You can accomplish this by distributing your keywords throughout your web page at key locations such as your header and at strategic locations on your main page while being careful not to add too many or stuff your page with these key phrases. This will have the opposite effect on the search engines because they will recognize your error and ignore you website.
2. Always have a plan, or a traffic generation strategy, in place before you implement any techniques. Don’t approach this by trying one tactic one day and then attempting another method the following day without having a specific goal in mind with a plan in place to help you achieve your objectives.
3. Track your results on a regular basis so you’ll know what’s working and what isn’t producing the desired results. This is an important point because many Internet marketers follow their strategy blindly without knowing what results are being produced.
Tracking your results for each tactic employed allows you to adjust and tweak your plan as you move forward so you can eliminate what isn’t producing the desired results so you can try something different.
4. Content is still king so you should add original information to your website on a regular basis. Google and friends love new information and are attracted to web pages that update their content at regular intervals. This will result in more targeted traffic for your web page as well as higher rankings within the search results online.
5. Always create new content with your target audience in mind. Know your market and know who you want visiting your home business home page and tailor your information accordingly. This will help ensure a steady flow of people to your website who have an interest in your topic and your product.
By keeping these traffic generation strategies in mind and by implementing them regularly you will attract the targeted prospects you need to make sales and to increase your home based business profits online.
