If you’re new to Internet marketing and home based business ownership on the web one of the first things you need to do is establish your credibility as an Internet entrepreneur by creating a trusting relationship with your prospective customers. In order to convince people to do business with you they must first believe what you’re saying and have faith that your product will accomplish what you’re telling them it will do.
Here are 5 ways you can build this trust between you and your prospects so they will have the confidence in you and your product they need in order to become paying customers:
1. Prove what you’re saying about your merchandise is true. Put your product through its paces by conducting a demonstration of what it can do for your prospective clients and show them the results of your test run. People believe what they see and by displaying the positive outcome of a product trial you will gain their trust.
2. Listen to your target market and give them what they want. Conduct a survey from your website or email a questionnaire to your list asking what they want in an information product and then create the merchandise they need. If you build it they will buy, however in our case: “If you listen and build it they will trust you and buy” because you’ve taken the time to care about what they said.
3. Display testimonials from satisfied customers on your home business home page. This will show your prospects that your product does what you say it will do and this may provide the final push they need to make them buy.
4. Contact your prospects on a regular basis just to say hello and ask how they’re business is going. Ask them what their biggest challenge is at the moment and if they have any Internet marketing questions you can answer for them. This will help to create a personal one to one relationship with your individual subscribers which will help establish your credibility and help instill a feeling of trust within your list members.
5. Providing quality content on a consistent basis is another great way to create a reputation among your subscribers that you’re a serious entrepreneur who’s interested in giving them what they want. This demonstrates that you’re not just interested in their money but that you also have their best interests in mind which will help take your trusting relationship to the next level.
As an online home based business owner creating an email list of hungry prospects should be a top priority; however, how you treat these subscribers after they’ve signed up is just as important because without gaining their trust they will never become paying clients and your list will slowly disappear.
