Simply put, SEO or search engine optimization is the process of optimizing your website to attract the major search engines attention in order to get ranked on the first page of the search results related to your website’s keywords. Keeping this in mind here are 5 ways you can make your online home based business website stand out so Google and company will position your home page at the top of their search rankings:
1. Keyword research is one of the major keys to SEO success. Make sure your web page is optimized for the words you want Google to find by including them in your content at every opportunity. You can accomplish this by writing content that’s built around the words and phrases your web page’s theme or topic is related to and by achieving the density you need.
Keyword density is the percentage of occurrence of your keywords when compared to the remainder of text on your webpage and it’s important for your home page to have the recommended density in order to rank well with related search results online. 3%-5% is the suggested density to possess so you can attain the optimization you need.
2. Content not only drives traffic but it also attracts the search engine’s attention especially if it’s optimized for your keywords. So put as much unique information on your website as possible and do it on a regular basis so Google will be expecting it at certain intervals.
3. Submit your website to the search engines once and only one time because multiple submissions can be off putting to Google and friends and can have the opposite effect to your desired outcome because they may ignore your web page instead of flocking to it.
4. Don’t forget about other pages on your website when it comes to keyword density. The more keywords and phrases related to your topic contained on your site over all the more attractive your web page will be to the major search engines. This of course will result in higher rankings and more targeted traffic to your home page.
5. Create as many quality back links as possible by establishing connections with authority sites online. According to Google’s dictionary: “An authority site has higher credibility and higher search results placement. Websites may be considered topical authorities or general authorities (Wikipedia, DMOZ, etc.). Topical authority websites are well trusted and well cited by experts within their topical community.”
Links to these types of websites will improve your placement within the eyes of the search engines; therefore, the more of these links you have the more credibility you will have with Google and company and your website will climb to the top of the list for related search results.
SEO should be a very important aspect of your Internet marketing strategy and by employing these 5 techniques on a regular basis your online home business website will make it to the top of the search engines favorites list and you will see the results via increased traffic and sales for your Internet enterprise.
