SEO or search engine optimization isn’t as difficult as some Internet marketers want you to believe. They complicate things so they can sell you their SEO product to help you uncomplicate things. For anyone who is new to Internet marketing and who is just starting a home based business online the KISS principle comes into play when developing an SEO strategy to help drive targeted traffic to your home page and to help build your list of prospects and customers.
Keep it simple by sticking to the basic principles of search engine optimization and you will soon have a website the major search engines online can’t avoid. By following these guidelines you won’t find yourself becoming overwhelmed when learning this new technique and you will lessen your chances of becoming discouraged early on in your Internet marketing career. Here are 5 suggestions for creating an effective SEO strategy for your new home business website:
1. First of all, when you’re creating your site keep it simple and uncomplicated. This works well for your visitors as well as the search engines. By adding too much flash and unusual layouts which deviate from the typical approach you can alienate your guests as well as the search engines which will certainly make it very difficult for you to attract new visitors and very tricky to get repeat visits.
Both entities enjoy the simplistic approach because it makes it easy for your guests to navigate and find their way around and the search engines are used to what they consider to be the normal way to create an attractive website.
2. When creating your keywords don’t over generalize your selections. For example, if your business theme is pets for people at home you will be opening yourself up for too much competition for traffic because this is too broad a term. Instead, focus in on a certain type of pet or a certain niche such as tropical fish or exotic birds.
This will attract a specific type of follower to your home page who is interested in these types of creatures and this will help you to target your market and help you to narrow in on a certain group.
3. The next step in your optimization plan should focus on your content. Now that you’ve attracted your targted audience you will want to keep them around for awhile and you will want them to come back again and again, and the only way to accomplish this is by adding unique and valuable content to your site.
This information could range from videos to audios to music to articles to contests and quizzes. You will want your audience to interact with your home page so they feel like they’re a part of the entertainment and feel as though they’re contributing to your content.
4. Now that you have your targeted traffic visiting on a regular basis who are staying to look around and you’re attracting new guests every day as well you should now turn your attention to your list. As everyone has heard a hundred times or more, and I’ll repeat it again here, the money is in your list and without a targeted one success will be fleeting for your home based business.
As we mentioned earlier this group of buyers must be targeted so that when they visit they are interested in what you have to offer. You get them to subscribe to your list by offering them an attractive gift in return for their contact information. An e-book related to your theme which concentrates on a topic of interest for your guests usually works well as do free reports and educational videos.
5. Finally, be sure to spread your specific keywords around your home page. Don’t forget about sprinkling these niche words throughout the header of your HTML page as well as including them in your title. You can also add tags which also help attract the major search engines attention so they will direct the niche traffic you want and need to your website.
By following this simple set of guidelines you should have an avalanche of targeted traffic flowing to your home business website on a regular basis in order to subscribe to your long list of hungry buyers in no time at all.