Information products are very popular and are in great demand online these days and if you’re interested in creating your own home based business on the web you should seriously look into creating your own information based merchandise for your new enterprise. Having your own product can be very profitable and offers many other advantages including it’s ease of delivery. Because they are most often digital in nature they can be downloaded from your web page immediately after purchasing.
There is also no inventory to worry about and this merchandise is easily copied so you’ll never run out of goods to sell and promote. Having your own product also means you can create an affiliate program and reward other marketers for selling your merchandise.
There are several different types of information products you can create and these are easier to build then you would imagine. Here are five of the most popular and most painless to develop:
1. Create your own report to sell or give away from your home business website. Depending on what your website theme or business topic is create a 10-20 page report containing quality information to help your customers and potential clients solve some of their business related problems or offer suggestion which would help make their lives a little easier in some way.
For example if your topic is Internet marketing write a report about traffic generation and offer tips on how people can drive visitors to their home business website. You can sell this information or offer it free as an incentive for signing up for your weekly newsletter. This is a great way to build your list and drive traffic to your offer. You can also offer it to other webmasters to give away from their sites with your links contained in the booklet to help create back links on the web to your home page.
2. Write an e-book to sell as your own product. If you’re into article marketing you can combine your editorials into a series of different topics and number each subject as a chapter in your e-book and create a PDF file for download and also promote it from your website. Once again you can create an affiliate program to have members sell your product on a commission basis and you can use several of the many Internet marketing techniques available to advertise your merchandise and watch your sales and profits grow.
3. Create a coaching program by transforming each separate chapter in your e-book, for example, into a video or an audio file and give a weekly presentation from a private coaching area on your home business website. You could make it an 8 week course and charge a weekly fee or sell the password to the member’s area for a one time fee for unlimited access to all the training materials. This is a great way to create an additional income stream from your home page and to establish yourself as an expert in your particular niche.
4. Use your content to establish a membership site. You can take your e-book and break it down into a series of audio files, videos, written text and lesson plans and make it available in the member’s area and charge a monthly fee for unlimited access.
You can add to this content on a regular basis by continuing to develop products to add to this area so you can provide continuing education for your members. This is a great way to keep your members interested and to keep them coming back for more. Having your own membership site is a great way to build your brand, to create an online community and to establish your reputation as an authority within your niche.
5. Conduct interviews with experts in your particular field and sell the text, or audio and or video as your final product. People who are seeking information will pay to hear it from the authorities in your particular niche. If they believe their problems are going to be solved or their lives made easier in some way by buying your merchandise they will line up to pay for and to download your information product.
Just by associating with these experts your reputation will grow on the web as a specialist in your market who has connections to many of the most successful people in your marketplace. This will drive more traffic to your home business, help build your list as well as increase your sales and profits.
As you can see there are many advantages to owning your own information product online and they are much easier to create than even I imagined and they can only help your home based business succeed on the web.