Home business owners online are always looking for new ways to drive more traffic to their websites. A steady stream of new visitors is a must to ensure the long term success of any enterprise on the web. With this in mind here are five techniques you may not have used to catapult traffic to your home page:
1. Add a weekly or a monthly contest to your site and award a valuable prize to your winner. Give away something of value related to your home business theme. For example, if your products are Internet marketing related you could give away a free traffic generation course to your first place finisher.
This technique is a great way to get your visitors to keep coming back for more and if your contest becomes popular your guests may tell their family and friends about your website which would attract new visitors through a word-of-mouth marketing campaign.
2. People love to socialize online, as evidenced by the popularity of Facebook and Twitter; so adding a forum or discussion board to your web page would attract more potential customers to your home business. As the webmaster you could join the discussion on a regular basis which will help you establish relationships with your current customers and your potential clients. Remember, people are more likely to do business with someone they feel they know and trust rather than with a stranger.
3. Add a freebies page to your home page. People love to get something of value for nothing and adding a directory of free products related to your home business theme to your site will keep them coming back for more. To keep them interested you must remember to update these freebies on a regular basis so as to keep the merchandise from becoming stale and out-dated and unattractive to your guests.
4. Add a video vault to your home page. Video is all the rage online these days as proven by the popularity of the various video sharing websites such as YouTube. If your website topic is Internet marketing you could add a free video course on some aspect of this topic such as driving traffic to your website. This would attract people and keep them on your web page for a longer period of time.
Research has shown that people spend more time on average on websites containing video than on the more traditional sites. The longer you can keep your visitors on your web page the more likely they are to become paying customers.
5. If you’re into writing articles you could add a library of your editorials to your home business page. People who are interested in your writing would come back on a regular basis to take advantage of your free content and to enjoy your work.
You could also advise your guests that if they’re looking for content for their website they’re welcome to post some of your commentaries on their home page as long as you link remains unaltered. This is a great way to create back links to your site to attract new traffic and potential customers.
By adding these new features to your home business home page you’re also adding fresh content to your site which optimizes your web page within the eyes of the major search engines. This always attracts the search engine’s attention and improves your search rankings on the web.