I’m sure everyone on the web has heard by now: “The money is in the list” and, in my opinion, truer words have never been spoken within the Internet marketing community. Having your own targeted, nurtured, responsive email list of loyal subscribers will take your online home based business to a whole new level. For example, the rule of thumb among Internet marketers is you should make a dollar per month from each person on your list.
So, bearing this in mind, if you have a list of 5,000 members you would make $5,000.00 per month, a list of 10,000 people would make you $10,000 every 30 days and so on. Therefore, the last thing you want to do is make a stupid mistake that would render your list useless after all the hard work you put into compiling your directory of email subscribers.
Committing any one of the following 5 list building errors will make it much more difficult for you to make the money you need to achieve your ultimate goal of succeeding online with your home based business and all of these mistakes are to be avoided at all costs.
1. Choosing an unreliable email auto response service provider could not only jeopardize your entire list building strategy but could also put your entire business in peril. Having a professional service that delivers your email messages in a timely and reliable fashion could make all the difference when it comes to the confidence your prospects have in you and your Internet enterprise which could ultimately determine whether or not they become paying customers.
2. Constructing a squeeze page that fails to deliver by not capturing the contact information you need from your visitors will make your list building task a very frustrating ordeal. A poorly organized landing page will only confuse your guests and they won’t waste their time trying to figure it out. The best approach is to keep it simple by giving them only one option and by telling them exactly what to do to subscribe.
3. Failing to offer a quality gift in exchange for their name and email address could make it very difficult to entice people to sign up. Make sure you provide something of real value as a freebie for your target market and you will soon see the positive results reflected in the growing numbers on your list.
4. Many Internet marketers make the mistake of failing to nurture the relationship with someone who has just agreed to join their list. When someone subscribes the real work now begins as you begin the relationship building process by trying to gain their confidence and trust in you and your online home business.
Providing quality content with a corresponding mix of promotional email messages on a regular basis is a vital component of an effective list maintenance strategy. Failure to make the effort necessary to maintain and retain your members will soon be reflected in a low response rate to your product promotions.
5. Failing to test your opt-in page can also result in a low subscription rate to your list. Before deciding on a final draft for your squeeze page it’s best to test several different versions in order to determine which one has the most positive response rate and therefore will help build your list more quickly.
By avoiding all of these list building faux paux’s you will create a larger, a more responsive and a more loyal following of email subscribers who will ensure the long term success of your online home based business.
