If you’re creating a home based business online a squeeze page, an opt-in page or a landing page on your website is an absolute must for any long term success on the web, because as the old Internet marketing adage says “the money is in the list.” In order to build your list of potential customers you need a squeeze page or whatever you prefer to call it to capture your visitors contact information in your auto responder so you can follow up with future offers.
Having people sign-up and leave their email address is the main purpose of your squeeze page however a truly effective opt-in will turn your visitors into customers or at the very least newsletter subscribers and here are 5 tactics you can employ to help increase your existing client base via your landing page:
1. First of all your opt-in must load into your visitor’s browser very quickly because you have a very limited time to attract their attention and get them to leave their vital information. A slow loading page will deter people from your offer because they value their time online and don’t like waiting for their information. A couple of things to avoid are overloading your page with graphics which slows download time and a server which is sluggish and reacts slowly to requests.
2. The popularity of video on the web has home business owners and Internet marketers using it as an advertising technique and adding a video to your page can only increase your conversion rate. By taping a message from you, personally, you will have taken a major step in the relationship building process with your potential customer and if they feel a trusting bond developing they are more likely to subscribe or to become a paying client.
Video also adds a professional touch to your home business and people see you’re willing to go the extra mile to obtain their patronage. When creating your message make it short and to the point. Cover all the information people are looking for in a concise point by point format while adding a little personality to help create that feeling of trust.
3. Colorful and professional looking graphics are a must on your squeeze page. As mentioned, you only have a short time to capture people’s information and they aren’t going to be attracted to a bland and amateurish looking opt-in which gives the impression it was slapped together with no thought or imagination involved. The graphics you choose should also reflect the overall theme of your home business website and help to deliver the information people are seeking.
4. Your text message on the landing page is another important component of your conversion rate. Once again because of the limited time and, in this case, the limited space involved you must keep your message short and to the point while highlighting the benefits to your potential customers.
Telling someone how you’re going to solve a problem for them is a tremendous enticement to buy now rather than later. You must remember however this isn’t your sales page so you have to resist the temptation to overwhelm your visitors with information. Too much too soon can have a negative impact on your guests and deter them from subscribing.
5. The size of your opt-in page also has an impact on your conversion rate. Your visitor’s shouldn’t have to scroll through the page to get the entire message. It should be presented to them head on with instructions telling them what they need to do to continue and how they will benefit by proceeding via leaving their name and email address.
These are five very effective tactics you can use to create the conversion producing squeeze page which yields the revenue generating email list you need to serve as the foundation of your home based online business for many years to come.