One of the most popular and most effective traffic generators being employed by Internet marketers today is article marketing. If you’re just starting out online with your home based business and you’re developing your Internet marketing strategy you should consider making article marketing a major component of your plan.
The ultimate goal of this approach is increasing traffic to your website and you accomplish this by writing editorials related to your niche and posting them on the major article directories on the web. Each of your articles will contain a back link to your home page in your biography box and when someone enjoys your writing and want more information they can click on your link and visit your home business or blog.
Here are five strategies you can apply to your article writing campaign to help drive traffic to your website.
1. Be sure to tailor your writing to your home page theme. For example, if you’re home business topic is Internet marketing write your articles about some aspect of the topic such as “traffic generation.” When devising your title try to focus your editorial on solving some problem related to driving traffic to your website or concentrate on making the process a little easier for the Internet marketer or home business owner. If you help make people’s lives a little easier in some way or solve a problem for them they will continue to visit your website looking for more information.
2. Your headline or title should grab the reader’s attention. You have a very limited amount of time to attract your visitors to your editorial and entice them to read the entire script. For this reason your title is very important and should peak the reader’s attention and demonstrate how you’re going to help them or solve an Internet marketing problem for them. For example, an article entitled: “5 Proven Methods To Drive Hordes Of Targeted Visitors To Your Website” may be more effective than: “5 Ways To Drive Traffic To Your Website.”
3. Contrary to what you may have heard size is very important especially when it’s related to paragraph length. Each paragraph should be no longer than 3 or 4 sentences. When people visit your site and see a 1000 word article made up of only 3 paragraphs the odds are they will be clicking through to another website. Time is at a premium for your guests and they want to see an editorial they feel they can read quickly to absorb the information they need.
4. Be professional when it comes to your writing and your overall approach to your website. One of the main objectives of article marketing is to gain a reputation online as an expert in your field so it’s very important to portray the image of a proficient business person who is running a reputable enterprise.
One other main goal of article writing is to establish relationships online. If people view your work as that of an expert and feel they can trust you they are more likely to become paying customers. People are more likely to do business with someone they respect and trust rather than a perfect stranger.
5. People love to hear how something is going to benefit them. In your editorial outline the benefits involved for your readers and give examples of how both you and others have benefited from the solution you are providing to a particular problem you’re addressing in your article. This is a great way to attract and hold your reader’s attention and to entice them to spend more time on your home business website.
By employing these five strategies when writing all of your articles you will soon establish yourself as a professional business person respected for being an expert in your particular niche and as being the owner and operator of a reputable home based business online.