Most people starting a home based business online enter the world of Internet marketing with visions of success and of eventual new found freedom and wealth. The best way to accomplish these goals is by creating your own information products.
You’ll notice I said products because having only one item you’ve made yourself will wear thin after awhile with your current clients and your potential customers because they’ll become bored with your offers and your sales and profits will suffer because of this situation.
Most successful Internet marketers have several information products they’ve produced themselves which they arrange into a product pipeline in order to entice their visitors to buy more merchandise and to buy more often. Here are 4 compelling reasons why you, as a home business entrepreneur, should have this sales channel in place:
1. First of all, affiliate marketing is an amazing vehicle for anyone with their own merchandise to promote their goods and make sales and profits without having to do the work themselves. Through this process you’re able to employ a virtual army of sales people to advertise and sell your products for you in exchange for a rate of commission for each sale they make paid by you as the owner.
The more products you have the more affiliates you’ll attract to your offer because it provides a greater opportunity for them to earn more money. This affiliate arrangement is the true definition of running your Internet business on auto-pilot because you can make money while you sleep thanks to your affiliates.
2. Because you’re making more sales and earning more profits you’ll have more money to reinvest in your marketing campaign so you can attract more traffic to your offer. This will result in more sales for your enterprise so once again you’ll have additional funds to spend on your advertising in order to continue the money making cycle.
3. The more merchandise you’ve created and own the more respect you’ll receive from not only your cohorts but also from your prospects and your customers. You’ll soon be recognized as an authority in your field which will open a great many doors and present many new opportunities for you and your venture that wouldn’t have occurred otherwise.
Soon your peers will be approaching you to enter into joint venture agreements with them and asking you to partner with them on other high profile opportunities. This is when your business will be taken to a new level which will be reflected in the amount of money you’re making on the Web.
4. Having several pieces of your own merchandise available allows you to arrange your prices at different levels or price points so you can bring your prospective clients through the sales channel slowly.
Once you’ve gained your customers trust and respect then you can make bigger profits, where most successful Internet marketers make them, on the back end of the process. This newly earned trust and respect eventually translates into more sales and profits because your clients are just waiting for you to release something new for them to buy.
So if you want to compete with the big boys online with your home based business you must create several of your own information products and show the Internet marketing fraternity that you mean business.
