Chances are if you’re just starting out online with your home based business you may be a little strapped for cash to invest in advertising and marketing your website and your products. If this is the case, there are several techniques you can use to help generate traffic while at the same time help build your all important email list, absolutely free of charge.
As I’m sure you’ve all heard by now from the more experienced Internet marketers online: “The money is in the list” and the sooner you get started adding subscribers to your website email directory the better.
However, many people just beginning their Internet marketing careers are under the mistaken impression that if you don’t have the funds to invest in marketing you can’t build your list. This couldn’t be farther from the truth, and just to prove my point here are 4 very effective strategies you can use everyday to generate subscribers to your website and your product offers:
1. One way to attract sign-ups is to join several Internet marketing related forums and join in the discussion. There are several ways to do this you can either ask a question about something that’s giving you a problem, you can answer a question someone else has posed and try to resolve their issue for them or you can just introduce yourself and gradually work your way into the group.
However, the important point to remember here is to include your signature at the end of every message with a link to your squeeze page where they can join your list. This is free and very effective because the more people get to know you in these forums and if you genuinely try to help them out they will want to check out your website and some will inevitably join your email list.
2. If you don’t have a website yet, direct traffic to your blog. Place a form on your home page for them to subscribe to your free ezine, for example, and ask people to leave their contact information in order to receive this free electronic magazine every month. You can also add squeeze pages to different links on your blog where people would have to sign-up in order to gain access to your content.
3. How many email messages do you send every day? Twenty, thirty or perhaps fifty messages sent each day? These are all missed opportunities to ask people to subscribe to your website, to your blog or to your product offer by simply placing a link in your signature file, at the end of each and every email, to your squeeze page so they can sign up if they so desire.
For example, if you send 30 messages per day times 365 days per year this would equal 10,950 emails sent every 12 months, and if you convince 10% of these people to give you their email address you will have 1,095 new subscribers per year from this tactic alone.
4. Social media marketing is all the rage these days so why not take advantage of this phenomenon by creating a list made up entirely of your twitter and facebook friends. After you’ve established a sizeable following on twitter send out a tweet asking them to sign up to your newly created email list. Facebook provides the opportunity to market directly to your new friends with your website or blog link included so they can join your list in return for a valuable freebie.
So as you can see, in order to start building your email list of potential buyers when you’re beginning your online home business career you don’t need a $1,000.00 per month marketing budget. On the contrary; you can do nicely with nothing in the bank until you start making enough money to reinvest in your enterprise.