If you’ve decided to make viral marketing a part of your home based business Internet marketing strategy you will have to decide which technique or techniques you want to use to make this campaign a success. First of all, for the uninitiated, viral marketing is an Internet advertising tactic whereby you send a message or an ad to your potential customers and your current clients, usually via email, and let them take it from there and send you targeted traffic through word-of-mouth marketing.
The key is your message must be of a viral nature so people will want to pass it on to their family and friends who then want to tell their close acquaintances and so on and so on. Your advertisement must be unique in that it creates a buzz online which snowballs and takes on a life of it’s own in the form of targeted traffic to your home business offer.
There are several techniques available for you to employ to help create excitement about your website including these 4 very effective viral marketing tactics:
1. If you’re into writing articles or just chronicling your daily activities then blogs and blogging by their very nature can be very valuable viral marketing tools. Blogs are extremely popular because people love reading online and like to frequent their favorite posts to keep up with new developments on the web.
These online journals are very easy to create and within a couple of hours you can have your website up and running and attracting traffic to help your Internet marketing message take off and become a viral entity on the Internet. Blogs are also very popular with the major search engines online which also help attract targeted visitors to your home business offer.
2. Video has exploded onto the Internet marketing scene and has become one of the most popular promotional techniques in use today on the Internet. Creating a video advertisement, which is entertaining and out of the ordinary, can create a viral effect which keeps sending you large amounts of traffic for an unlimited period of time. The popularity and the number of video sharing sites have provided the perfect avenue for your message to go viral.
By creating a video ad and submitting it to the various video sites online you have the potential of attracting hundreds of thousands of viewers to your home business offer if they enjoy your presentation. Video can be the most effective viral marketing tactic you can use if it’s employed correctly.
3. The immense popularity of the social media networks online has created another natural channel for your Internet marketing message to go viral. By posting to the most visited social sites on the web such as facebook and twitter, with your link attached to your signature file, you have the opportunity of attracting an avalanche of first time guests to your website to view your advertisement.
If someone views your message on one of these sites and they enjoy it and want to pass it on, these web pages provide the natural vehicle for word-of-mouth advertising to take your message to a viral level.
4. If you’ve created your own product online then you have a unique opportunity for creating your own affiliate marketing program. This technique has your members promoting and selling your product for you for a pre-determined rate of commission for each sale. This affiliate strategy allows your entire home business to go viral on the web if you have a large number of affiliates marketing and selling for you which allows you to operate your enterprise on auto pilot.
This is a very effective leveraging technique because you are operating your business on the efforts of others. However, you must first insure you have created a quality product which produces a high conversion rate for your members in order for your program to retain its affiliates and become a success.
Viral marketing can be an explosive strategy to help get your home business established online and recognized as an entity to be dealt with on the Internet marketing scene.