When you have your online home business in place including the products you’re going to promote and you’ve developed your Internet marketing strategy your next step should be to create an email marketing campaign so you can make some real money on the web. As any Internet marketer worth his salt will tell you: “The money is in the list”. I’m sure if you’ve been online for any length of time you’ve already heard this phrase repeated more than once and that’s because it’s true.
One of your first priorities as an Internet marketer should be to develop a strategy for compiling a list of targeted prospects as well as a directory of paying customers. Email marketing is a science in and of itself and in order to be successful with attracting subscribers you need to have a plan in place that you can follow and implement on a regular basis. This will help ensure a steady stream of interested visitors to your website who will be eager to be added to your list.
Here are 4 techniques you can use to help take your online Internet enterprise to the next level in terms of increased sales and profits:
1. Always use the lure of a reward or a free gift to help entice your visitors to supply their contact information in return for this freebie. This present must be something that your guests will perceive as having value for them so they will be more than willing to relinquish their name and email address.
For example, if your niche is home business opportunities online you could offer a free subscription to your weekly or bi-weekly newsletter which delivers the latest popular offers on the web for starting a money making venture from home.
2. An absolute must is an attractive subject line in your email advertisements which catches the interest of your prospects immediately and persuades them to read more. Time is of the essence these days and people will only scan their email messages in their inbox trying to decide which ones are worthy of opening.
Therefore, a headline which is brief and to the point and which addresses a problem they may be having with a solution enclosed is the best way to get them interested. Now that you have their attention and they’ve opened your message your first sentence must continue to increase their curiosity by telling them how they will benefit by reading your email or newsletter completely.
Always address your readers by their first name which you should have captured with your squeeze page when they subscribed to your list. This makes the message more personal and helps to create a trusting relationship with your prospects which of course is a vital step in the sales process. Remember to keep your message brief and on topic because now that you have their attention you will want to keep it until they’ve read your entire letter.
3. Be sure to include a call to action in your email message. People need to be told what to do and how to do it. If it isn’t obvious to them what they should do next they aren’t going to spend a whole lot of time trying to find out. A Clickable hyperlink with bold text instructing them to: “Click here now for more information” seems to work well. The easier it is for them to proceed to the next step the more likely they will do what you want them to do. Never leave anything to chance.
4. Try to make your text exciting and fast paced while never boring for your readers. Make your sentences short and to the point while avoiding flowery descriptive language which only makes the message longer and not very interesting. Time is the key and if you your content doesn’t over deliver in terms of conveying your message in an exhilarating fashion with a definitive call to action you will most likely lose your prospects attention as well as the sale.
By employing these 4 tactics in all your email marketing strategies on a regular basis you should notice a significant increase in sales and profits for your online home based business.
