To be successful with your home based business online there are four basic elements you must have in place and you must conquer in order to guarantee the financial freedom you’re seeking from your enterprise. Once you have established these four components and they’re working in harmony with one another your business will run like a well oiled machine and your bank account will reflect this synergy.
These modules should be approached one at a time so you can focus all of your efforts into developing each part of your home business machine as completely and as perfectly as possible before adding the next piece. These four components are:
1. Technology – In order to automate your home based business online you need the technology in place to make this happen. This communication system is comprised of your personal computer or laptop, your home business website, your website hosting account, your payment service and, one of the most important elements of this network, your auto responder account.
This system is the guts or the nerve center of your business because each part contributes to the success of the other and one element cannot thrive without the other’s contribution. This communications network is responsible for selling and delivering your products so careful attention must be paid to each module to insure it’s set up properly and working effectively. You cannot move on to the next component until your technology is in place.
2. Product – What you’re selling is another vital piece of your infrastructure because if there is no demand for your product your communications network will not be playing as important a role as it should be since it needs sales to be put to the ultimate test and, of course, your business needs sales for survival.
Your merchandise has to be in demand so it’s important to find a hot selling niche if you’re planning on promoting someone else’s goods or if you’re going to create your own information products. It shouldn’t be too difficult to find a product to promote because there are thousands of existing third party products available on the web waiting to be sold and lots of obtainable resale rights.
3. Traffic – Driving traffic to your home business website on a continual basis is absolutely necessary for success on the web. Once you have your technology and product established you then need the people to visit your web page and check out your merchandise and this is where your Internet marketing strategy plays a prominent role.
There are many different strategies available to promote your website and your products and the important thing to remember is to pick three or four techniques you enjoy doing, create your marketing strategy on paper and do it religiously on a regular basis.
4. Conversion – Once you get the steady flow of visitors to your home page you then need to convert them into buyers. Your website content plays a critical role in this process. Your sales copy has to be attention getting and riveting in order to hold your guest’s attention.
Statistics show that web pages which contain video and or audio sales messages keep their potential customers on their site for longer periods of time then text only pages so this may be an approach worth investigating. Graphics and product guarantees also play a large role in the conversion process.
Once you conquer each of these four components of your home business infrastructure your enterprise will be an automated money maker and your only concern will be marketing and maintaining your steady flow of traffic.