When you’re just starting out online with your home based business you’re always looking for ways to get known and to get established on the web. For this reason, and several others we’ll examine later, you should consider publishing a newsletter from your home page on a regular basis. For the uninitiated a newsletter is a printed report giving news or information of interest to a special group, namely your customers and potential clients who make up your email list.
There are 4 main benefits for creating and distributing a newsletter on a regular basis, ideally once or twice a month, for your home based business online:
1. As mentioned in my opening paragraph newsletters are a great way to establish relationships with your current customers and your potential clients on the web. By contacting these people at regular intervals and providing quality content via information packed articles and by keeping them updated on any special events or offers from your home business you are building credibility and a feeling of trust with your list members.
This is an excellent technique for convincing prospects to become paying customers and for up selling your current customers to turn them into repeat buyers as well as insure they are satisfied clients. Remember people are more likely to buy from someone they feel they know and trust rather than from a perfect stranger.
2. You can generate an additional income stream from your newsletter by selling advertising space to other online businesses. You need to build your list to an acceptable size before other enterprises will consider advertising in your publication but when they do you can generate several hundred extra dollars per month from this mailing alone.
3. By delivering quality content on a regular basis to your readers which is helping them with their business problems or helping make their lives a little easier in some way you’re establishing yourself as an expert in your particular niche. For example, if your topic is Internet marketing and your niche is people considering starting or have just begun a home based business career online and you’re frequently solving their problems and providing Internet marketing tips for them they will soon view you as an authority on setting up and marketing home businesses on the Internet. This new found respect can translate into increased traffic, more sales and higher profits for your enterprise.
4. After you’ve established these new relationships and built your reputation as an expert in your niche word usually gets around online normally via word of mouth and this can translate into more traffic, increased sales and higher profits for your home business. Your current list members tell their friends and family how much they enjoy your information and these people visit and sign up for your publication and help grow your list.
As you can see publishing a newsletter for your list offers many rewards for your home business and is well worth the work involved publishing it at regular intervals and maintaining an updated email list for your enterprise.