Adam Payne
5 Simple Steps to Creating Facebook Ads That Convert
Research Your Target market
Before you even consider setting up an actual campaign, open up a notepad and an Excel spreadsheet.
Next, ask yourself these questions:
a) What are the top magazines in your industry?
The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).
Facebook Ads that convert
3. Learn How to use the Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.
From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.
There are 3 main sections:
Campaign
Ad set
Ad
You can use resources that are readily available online for your research:
CLICK HERE for Media Kits!
CLICK HERE for Magazines!