Growing Your Business with Email Marketing
Susan Su explains the “obvious” fundamentals of email marketing for startups that most teams are missing, including:
– where email marketing fits in to the “customer lifecycle”
– how to use email for activation, reactivation, conversion, content amplification, activation of other channels, and “selling on the backend”
– anatomy of a master drip series
– what do UNSUBSCRIBES really mean, and what you can do about them
Susan is a partner at 500 Startups, and specializes in helping portfolio companies with growth through inbound / content marketing and email.
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