The Email Marketing Techniques That Double Sales: Three-Part Interview Series With Copywriting Legend Ben Settle

Michael Senoff

Ben Settle

Ben Settle has pretty much become the leader in email marketing. His style of infotainment combines storytelling with marketing, making readers entertained and curious so they’re actually looking forward to his emails. And he sends out a lot of them too, sometimes two or three emails a day. But, he says, that’s the kind of email marketing that doubles sales if done right. And in this three-part audio with Ben, you’ll hear all about it.

Ben says when it comes to marketing, everyone seems to be concerned with building a list, when that’s just part of the equation for doubling sales. If you concentrate on building an audience and a presence, you’ll have lists from all over the place – podcasts, social media, ebooks, websites, etc. – making your email marketing more strategic and targeted (while making you more money). And in this interview, you’ll hear how to do that.

Ben says, when most people think about running an email campaign with their list, they usually worry too much. They worry they’ll send out too many emails and people will get mad and unsubscribe. They worry their emails won’t be “perfect enough,” or that they won’t sound like an expert…

One of the worst mistakes you can make is to let those worries change the way you do business. Ben once had 200 people unsubscribe from his list after an email promotion, but he made $34,000 on those emails. So ask yourself, what’s more important – keeping 200 people happy or making $34,000 in a few days? That’s why Ben says if everyone likes you on your email list, you’re probably not pushing hard enough with your marketing.

Ben calls it “playing to win,” and in Part Two, you’ll hear how to do it, along with the common mistakes to avoid that can cause huge losses.

How To Build A Following

Part Three Of The Three-Part Interview With Copywriting Legend Ben Settle

When it comes to marketing, most people think a long list is what matters most. But Ben says, it’s actually more effective to concentrate on building a following instead. If you make yourself available on many different platforms – ebooks, Facebook, podcasts, talk radio, YouTube, blogs, twitter… your name will just start “popping up” for people. You’ll make a name for yourself, drive more traffic to your website, and actually end up with more than one list. And the beauty of this approach is – someone who listens to a half-an-hour interview with you on a podcast then clicks over to your website is a very qualified lead.

So in Part Three of the Ben Settle interview, you’ll hear how to build the kind of following that includes multiple lists and audiences so you can create targeted and qualified leads, along with the other techniques that work to make the most of your email marketing.

The thing with email marketing is you never know where your list is going to be on any given day – financially, physically, emotionally… So what gets clicked on today, may not get clicked on tomorrow and vice versa. That’s why Ben says the key to doubling sales is to get yourself out there in as many ways as possible, and as often as you can. And in this audio, you’ll hear all about it.