Michael Senoff
Ben Settle
Ben Settle has pretty much become the leader in email marketing. His style of infotainment combines storytelling with marketing, making readers entertained and curious so they’re actually looking forward to his emails. And he sends out a lot of them too, sometimes two or three emails a day. But, he says, that’s the kind of email marketing that doubles sales if done right. And in this three-part audio with Ben, you’ll hear all about it.
Ben didn’t start out knowing how to do all of this, though. When he began in sales, he was so poor, he had to live out of the office he was renting, take showers at the gym, and sneak around so his landlord wouldn’t find out – all so he could sell MLM cassette tapes door to door. He knew there had to be a better way. And in Part One, you’ll hear the amazing story of how he stumbled onto copywriting/email marketing, how he used it to make money right away, and how he uses it today to double sales.
You’ll Also Hear…
Exactly what “Attraction Marketing” is, why Ben only does the opposite so he’s thinning his herd (of serial returners, lukewarm customers, and cheapskates), and how to make Ben’s kind of “Repulsion Marketing” work for you
The weird (but effective) way Ben would land his first copywriting client today if he had to start all over again in a new town with no contacts
Why it almost never works to say you’ve studied under “Gary Halbert” or “Dan Kennedy” or any other expert when you’re marketing yourself as a copywriter – and the one “can’t miss” way that shows them you’re worth taking a chance on
The one best way to build a list from a podcast
What changed Ben’s mind about Facebook marketing (after he did this, he got four times as many new paying subscribers)
Examples of how Ben makes sure his products stand apart from his competitors – and how he makes most his money off the backend of those
An insider’s look at Ben’s 3-step sales funnel
The one area Ben says all newbies need to get right before they even think about things like “email marketing” or “FaceBook ads that convert…”
Ben says when it comes to marketing, everyone seems to be concerned with building a list, when that’s just part of the equation for doubling sales. If you concentrate on building an audience and a presence, you’ll have lists from all over the place – podcasts, social media, ebooks, websites, etc. – making your email marketing more strategic and targeted (while making you more money). And in this interview, you’ll hear how to do that.