Forming personal connections is one of the welcome benefits of email marketing. But so frequently, we end up sending emails to subscribers with little to no interaction back. We revert to pushing out content that may yield high open rates, but maybe not much else. What if there was a way to get to know our subscribers better, a way to form a true unified community?
Well, there is. In this episode, we go beyond the inbox. Olivia Dello Buono, AWeber’s Social Media Specialist and Community Manager, joins the show to explore how to find, build, and nurture your own communities.
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