The money is in the list is probably the most over used phrase in the Internet marketing world and the reason why it’s quoted so often is because it’s true. If you have a targeted responsive email list of prospects and customers you can make a comfortable living on the Internet for a long time with your home based business.
Building a list can be a very straight forward and uncomplicated process if you allow it to be. Some people over think this strategy and as a result become frustrated and disillusioned because of their inability to capture their visitor’s contact information. There are 3 basic components required to build your list of interested prospects:
1. First of all, you need something to give your visitors that has the perceived value necessary to persuade them to give you their email address in exchange for access to this product. Within the Internet marketing and home business niche this could be an e-book, a free report or a video series on a topic related to your market.
The key is your offer has to be something of value to your visitors. If you’re offering recycled garbage no one is going to be interested and will not trust you with their contact information and they’ll probably never visit your website again.
For example, if you offer a freebie or a free product to your prospects as a way of enticing them onto your list you can then introduce them to your paid merchandise later on in the process via your email marketing campaign. However it has to be a quality product in order to attract their interest.
2. Next you need an auto responder and a squeeze page to capture your visitor’s name and email address. You should sign up for a quality auto responder service that you can rely on to be online 24 hours a day, 7 days a week sending out your Internet marketing email messages on auto pilot after someone signs up to your list.
There are several areas of your Internet business where you can cut corners in terms of saving money but this isn’t one of them. This service will pay for itself 1000 times over each and every month if you use it correctly. These auto responder services guide you step by step through the process of starting to build your email list and creating an email marketing campaign usually in video format.
Now you need to create your landing page or squeeze page also called your opt-in form to capture your visitor’s information. Whatever you choose to call it this page should have an attention grabbing headline that outlines how the prospect will benefit by giving you their email address.
These benefits should be brief and displayed in bullet type fashion that targets your specific audience. You can request a name and email address on your landing page however research has shown that by only requesting an email address your opt-in rate will rise as compared to when asking for both.
Also, be sure to tell them what to do next. For example, tell them to sign up here and have arrows pointing to the box provided. A strong call to action is necessary for a high opt-in rate.
3. Finally, you now need to drive targeted traffic to your free or paid offer because without it you won’t be able to build a responsive list and everything else you’ve done up to this point will have been a waste of time.
By attracting targeted traffic we mean you’re looking for people who are only interested in your topic or your products and one of the best techniques for driving this type of prospect to your offer is article marketing.
Of course there are many different tactics you can use, both free and paid, to attract visitors to your squeeze page and you can readily find many of them by searching in Google or your favorite search engine.
If you can master these three strategies for building a targeted responsive email list you’ll have a very successful and profitable Internet marketing and home business career for many years to come.
