If you’re thinking about starting your own online home based business or if you’ve just taken the plunge there are a few things you shouldn’t believe when you hear them.
These are falsehoods, fallacies or just plain lies and if you believe these statements they could lead you down the wrong path with your Internet enterprise and to eventual failure.
Here are the top 4 misunderstandings or misconceptions newbie’s are under when entering the Internet marketing arena:
1. You have to be a technical wizard when it comes to HTML and building your own website. This, of course, couldn’t be farther from the truth because there are so many free services available on the Web that will take you by the hand and show you step-by-step how to get your website built and how to launch it on the Internet.
2. The second misunderstanding most people have is that it’s expensive to start your own home based business online. This is probably the biggest misconception I’ve encountered from new Internet entrepreneurs because this just isn’t true.
All you really need starting out is a domain name and a web host to begin an affiliate marketing career. If you want to begin building your list, which is highly recommended, you’ll also need an auto responder service.
So there you have it as far as start-up costs are concerned, for all 3 services, your total expenditure should be approximately $40.00, and only $20.00 if you don’t start building your list.
3. The third fallacy making the rounds online is that the more traffic you have visiting your website the more money you will make.
This is true to a certain extent in the sense that if it’s targeted visitors you’re attracting then this could translate into more money for your home business. Unfortunately, some new Internet marketers just drive traffic to their website without concentrating on why they’re visiting.
They have to be there because they’re interested in your products or you’ll never make a living on the Web. In other words they must be targeted by you in your marketing efforts to make sure they’re there for the right reasons.
4. The final lie that some people believe is that it’s easy to make lots of money online. Unfortunately, some experienced Internet marketers perpetuate this lie in order to sell their products to unsuspecting newbie’s who believe everything they hear if it means they’re going to make a fortune overnight.
Just like any other business offline it takes hard work, determination and dedication to be successful with your home business on the Internet.
If you hear someone telling you any one of these 4 falsehoods just ignore it and remember to work hard and have a plan to follow with your goals in mind every step of the way and you’ll be fine.
