People are moved to take action in their every day lives for many different reasons and they are enticed to do so in many different ways. And Internet marketing is no different because many marketers and home business owners online use psychological triggers on a regular basis to help close the sale or to encourage prospects to join their email list.
If you’re just starting out on the web with your Internet enterprise, naturally you’ll be looking for any edge you can get to help you make some money and to get off to a fast start with your venture. So why not follow the lead of your more experienced cohorts online and use psychology to help guide you to success. Here are 4 ways you can persuade your website visitors to do what you want them to do:
1. Don’t go too far to get people to buy your product. If you go overboard by giving away too much or by trying to prove yourself you’ll run the risk of coming across as being desperate. When your prospects get this impression more often than not they’ll tune you out and eventually reject you and your offer.
Studies have revealed that we are more likely to rebuke someone who appears to be anxious or worried about not making the sale. So the best approach is to appear confident by knowing what you’re doing and being knowledgeable of your products.
2. When you’re trying to close the deal whether it’s over the phone or on your sales page always ask lots of rhetorical questions. When you ask these questions try to categorize your prospect as being an intelligent, enlightened person who would know an excellent opportunity when they see one as opposed to the individual who would say no to the chance of a lifetime.
3. If someone is buying from your home business website via your sales page try to make the experience as personable as possible by writing sales copy that speaks to the person and not at the person. Sometimes the Internet selling process can turn off your potential customers by appearing artificial and uncaring by lacking the personal touch.
Try to establish a relationship through your sales copy by writing it as though you’re speaking to a friend over a cup of coffee. If you can accomplish this you’ll see the results reflected in your month end sales figures.
4. You should know before you approach a prospect what buttons you have to push to evoke that emotional response which usually leads to a sale. By researching your market in advance you should know what they need most of all and how far they’re willing to go to satisfy this need.
When you uncover this want you can then tailor your sales page to address it at strategic points during the process thereby triggering the emotional reaction you need.
Psychology plays an important role when dealing with people in our every day lives and it’s no different when dealing with your home business prospects online. Knowing as much as you can about your potential customers before you approach them can only increase your conversion rate because you’ll know what to say and do to increase your chances of getting them to sign on the dotted line.
