Ad swaps are being touted as one of the fastest ways for new Internet marketers to build their email list. This process involves seeking out other home business owners online and proposing that you send their advertisement to your email list if they reciprocate by doing the same.
By doing this both parties involved have the opportunity to attract new subscribers from their partner’s list and perhaps make additional profits from the venture.
Sometimes people are so anxious to arrange one of these endeavors that they overlook some very important facts about their prospective partner and their enterprise. This can produce disastrous results as far as adding new members to your list is concerned and can also place your business in a very precarious position by being associated with an unsavory element within the Internet marketing community.
In order to avoid this predicament here are 4 blunders you should avoid when you’re looking for ad swap partners on the Internet:
1. You should always ask your potential partner for documented proof of their list size and their click through rates from recent email campaigns. Legitimate and honest entrepreneurs online will have no problem producing this information. However, if there’s any hesitation on your potential partner’s part or worse an outright refusal to cooperate then you should decline the proposal.
2. Conduct your due diligence by investigating anyone who appears overly anxious for you to enter into an ad swap arrangement. Do they have a reputation for being an honest and trustworthy person on the Web or have they been involved in less than appropriate behavior related to their business practices and activities online.
Being associated with anyone or any enterprise on the Internet with a poor track record of performance will negatively reflect on your home based business and you as the owner. This could result in a loss of customers and future profits for your venture.
3. Some unsavory Internet marketers may try to take advantage of a newbie by asking to be paid in exchange for agreeing to the ad swap. This is unacceptable because this type of agreement should be cost free for both parties involved and if anyone proposes such an arrangement you should refuse them immediately.
4. You should also make sure your partner sends out your message to their email list at the agreed upon time. This is one of the most common complaints from marketers who have been duped into mailing their partner’s ad to their list while they see little or no results from their solo ad being mailed.
Unfortunately, as in all walks of life, there are Internet marketers who are less than trustworthy who are always waiting for a chance to take advantage of any situation that could benefit them. Therefore, always be mindful of who you’re dealing with for the sake of your online home business and your reputation on the Web.
