Facebook has become a social media phenomenon on the Web and as a result has created an incredible marketing opportunity for home business owners online. The social media presence on the Internet has grown to unbelievable proportions and to ignore its presence and influence on the business community and the opportunities it presents would be a huge mistake.
The first step in creating an Internet marketing strategy by using Facebook is to develop an effective fan page on their website and here are 5 tips for doing just that:
1. This probably goes without saying but I’m going to say it anyway. Always design your page with your target market in mind. This means providing content which offers something of value to your potential customers as well as to your current clients. This could consist of links to valuable resources, free gifts or informative articles related to your niche.
2. Try to stay on topic by only posting content that’s related to your target market. Don’t make the mistake of using it as a personal sounding board for your opinions on current affairs or sports. Always remember why you’ve created this fan page and who you had in mind when you created it.
3. As with any blog or business website be sure to update it on a regular basis with new information. Your main objective is to create a following of fans for your online home business from this Facebook page, and in order to attract them and keep them coming back for more content you must keep them posted on new developments regularly.
4. Don’t forget to promote yourself as well as your Internet enterprise through this media. Branding is critical to the success of any business so you should highlight your accomplishments within the Internet marketing niche so you’ll be viewed as an expert in your particular area. Branding yourself as an authority in your field is a critical step toward gaining the respect and recognition both you and your enterprise need online.
5. Always keep in mind Facebook is a social media website so try to let your personality take center stage on occasion so your followers will get to know you as the person behind the business.
Try to deviate from the business like approach at times so your character becomes evident to your visitors which will also help you with building relationships with your prospects. However, there’s a fine line between letting your hair down, so to speak, and losing sight of your professional image. Keeping this in mind you should never cross this line by retaining your professional demeanor at all times.
Facebook fan pages are all the rage among Internet marketers these days and by creating an effective one for your online home business you can take your venture to the next level thanks to this social media juggernaut.
