Ezine advertising is perhaps one of the most overlooked Internet marketing opportunities on the Web today. This strategy involves contacting websites related to your home business theme who run ezines and asking if you can advertise to their list of subscribers.
For some reason Internet marketers don’t seem to take advantage of this technique as often as you would think which is difficult to understand because of the advantages it provides for the user.
1. First of all, this is a tremendous way to target your prospects because you would only approach ezines whose members would be absolutely interested in your product offer. For example, if your selling golf clubs online you would only approach websites that have a golfing electronic magazine.
This way you can focus your search on golf related ezines which should improve your click rate and your sales because these people would definitely be interested in reading your advertisement.
2. This Internet marketing technique can be as economical as you want it to be because you can approach several different publishers until the price is right for your budget. Each individual website owner sets their own rates which makes it easy to shop around.
The price is usually based on the size of their list, therefore smaller ezine lists will usually cost less to promote to than larger ones. Also when you check out the cost of offline advertising in magazines and on radio and television you will quickly realize how great a bargain you’re getting to get your home business message in front of sometimes hundreds of thousands of targeted readers via ezine marketing.
3. This type of advertising is highly personal because you’re sending a message to each list member individually through their in box. Also, if you choose to take the solo ad route your message will stand alone because it will be the only one sent to everyone on that particular list.
4. Ezine publishers often archive the ads they receive on their websites so your message, similar to articles, could be online for people to read for a long time to come. This of course will set up a permanent income stream for as long as people are exposed to your ad.
5. This type of advertising makes it very easy for people to respond so they can take advantage of your offer. When you state your call to action in your email message and tell people what to do next you can include a 1-800 number for them to call and order as well as a link to Paypal or Click Bank and also a credit card payment page for all the major providers. By giving them as many options as possible you’ll make it easier for them to make their decision to buy.
So as you can see, ezine marketing gives you access to your targeted niche at a very reasonable cost while adding a personal touch to your message and providing your online home business product offer massive exposure on the Web for a long time to come.
