You Tube has become an Internet phenomenon and as a result it has created a tremendous opportunity for Internet marketer’s world wide. The following statistics courtesy of the Social Media Observatory website help to prove my point:
“You Tube is the 3rd most visited website in the World, it is the second largest search engine online, it is the world’s largest video sharing platform and their website gets over 3 billion views every single day.”
Marketing your online home business on You Tube is very easy and is very economical because their website is free to use. You simply create your video with your link included in your signature file and upload it to their site, drive traffic to your page and wait for sales to happen. However, there are a few things everyone should know before using this Internet marketing strategy including these 5 tactics:
1. After making your first video and uploading it to You Tube’s website you shouldn’t believe your job is finished. In fact, the fun is just beginning because you should add new videos to their home page on a regular basis.
Having only one video uploaded won’t produce the results you’re looking for because it won’t take long for your production to get stale which can be detrimental to your efforts because your prospects will think you aren’t working hard enough to get their attention. While continually adding new videos will demonstrate your commitment to this endeavor.
2. In addition to quantity, quality should also be a priority for your video marketing strategy. Always produce a finished product you’ll be proud to have displayed on the Web representing you and your enterprise. In order to attract the targeted visitors you need to your home page you must give them a top flight production that shows your prospects how badly you want their business.
3. Try to make your video entertaining while still getting your message across. Don’t make it look like an advertisement for your product because this will encourage people to close your page and continue looking for something more entertaining.
Producing a video that goes viral should be on your mind every time you make a new one because the whole idea is to get as many people as possible to see your message by enticing them to pass it on to their friends and family online thereby creating the viral effect.
4. When you’re creating your video try to put yourself in your prospect’s shoes by asking yourself what you would like to see and what would bring you back looking for more in the future. Your message should be directed toward your audience or your target market by making them happy and not made purely to satisfy your needs as the producer. So, always create your piece with your audience in mind.
5. Make your video short and to the point and try to include a surprise ending. Long and boring simply won’t produce the desired effect because you only have a short period of time to capture your viewer’s attention and keep it.
Remember, people have short attention spans and their time is valuable and they won’t waste it by watching something they don’t find interesting or entertaining right to the end.
Video marketing is a hot topic online these days and when done correctly can produce amazing results in terms of driving hordes of targeted traffic to your online home business website.
