Most article writers online don’t realize how important their resource box is for getting the traffic and subscribers they need for their online home business. By writing a few sentences comprised of what your readers want to hear you can help ensure a steady flow of targeted visitors, new list members and paying customers to your website for a long time to come as your editorial winds its way around the web.
An intriguing resource box should be made up of two key elements. First of all, it should leave your readers wanting more information about the subject at hand so they’ll click on the link contained at the end of your article. Secondly, it should make them an offer they can’t refuse so they’ll want to visit your website. So in other words, you should offer them a freebie related to the content of your editorial that will entice them to your home page so they can pick up their gift.
Your present could be a free report expanding, in more detail, on the information you’ve just related in your article or perhaps an e-book you’ve written which contains affiliate links so it will add to your income as your readers purchase the products. Or you may just want to give them the next editorial in a series you’ve written on the same topic which will attract them to your link. Another technique you could use is to offer them a discount on their first purchase or their next buy if they click below.
Most Internet marketers make the mistake of making the resource box information about themselves which more often than not will have the opposite effect and your readers won’t even finish reading your information let alone click on your link. Strange as it may seem most people don’t find our story as interesting as we do, unless it’s something that makes you an authority in your field. This will certainly make them want to visit your website to find out more.
An important point to remember about your resource box link is be sure to direct your readers to a squeeze page so you can build your list. Some Internet marketers make the mistake of directing their prospects to an affiliate offer which can reduce your traffic as well as the size of your list over the long run if the offer is taken down by the merchant or if it changes.
In my opinion, it’s best to direct them to your blog so you can get their contact information. They may also bookmark your website which will help ensure return traffic to your home page which may translate into more sales for your other product offers.
So if you want more traffic, more subscribers and more sales for your online home business create an article resource box that leaves your readers wanting more information about your topic and also makes them a free offer they can’t refuse.
