Everyone wants to improve their website conversion rates especially if you’re completely new to Internet marketing and you’ve just started your online home based business or even if you’re an experienced Internet entrepreneur who has been very successful on the web, you can always use more sales and a higher conversion rate. This term is really self explanatory and simply means employing different website techniques in order to convert your prospects into paying customers.
Now that we all understand what this is about here are 5 ways you can increase the number of converts on your home page while enhancing your sales and profits:
1. First of all, before most people will even consider doing business with you online they want to feel secure and safe with providing you their credit card information. If your visitors don’t see that stamp of approval with the accompanying explanation regarding the security measures you have in place to protect their vital information and their identity they won’t purchase your product no matter how good they believe it to be.
So make sure you provide your prospects with a safe and secure Internet environment in which to do business. SSL certificates are probably the most recognizable and most respected online and are very economical to purchase so there’s no reason not to have one displayed on your web page.
2. Provide your visitors with an enticing and inviting landing page in order to make them want to stay on your website and look around. Your squeeze page should offer a quality freebie to your prospects so they will feel comfortable giving you their name and email address to help you build your list.
This opt-in page should be simple and to the point by telling your visitors exactly what to do and then explaining what will happen when they do it. A lot of bells and whistles aren’t necessary to convince people to part with their contact information. All you have to do is make them an offer too good to refuse and they will subscribe immediately. Now that you have them on your list the first step in the conversion process has been successful.
3. Something as simple as providing your detailed contact information can make a big difference in your website conversion rates. You’ll be surprised how many Internet marketers fail to give the basic information necessary for their prospects to contact them if they feel the need.
Display your name, your physical address and not a post office box because they don’t instill a feeling of confidence in you visitors and give them your phone number so they know you are a real person who is accessible when needed and of course provide your email address. When people see this information displayed on your home page they will feel more at ease about doing business with you and your home business.
4. Always explain to people on your website what you want them to do and how you want them to do it in a step-by-step fashion. Many Internet entrepreneurs take for granted that people know what to do to buy something online and the individuals that don’t understand the process sometimes give up in frustration and you lose the sale as a result. So always be clear and detailed with your “How to purchase” information for your prospective customers.
5. Finally, when you’ve successfully converted a prospect into a paying client and their payment has been approved offer them a discount on an additional purchase. For example, provide 25% off their next purchase if they buy right now. Always strike while the iron is hot and your customers already have their credit card out of their wallet.
Of course there are many other website conversion tactics you can employ on your home business home page; however, if you begin with these 5 techniques you should experience an increase in sales and profits and you can continue to add more persuasive conversion strategies as you advance with your Internet marketing career.
