If you’re just starting out online with your home based business the first thing you must understand is the importance of website traffic or visitors to your home business home page. Without a regular flow of these targeted guests to your web page your Internet enterprise is doomed to fail much sooner rather than later.
Of course zero visitors equates to no sales or profits, so attracting people who are interested in your product will provide the life blood for your Internet endeavor.
When you’re just beginning your Internet marketing career you have many decisions to make which could determine your ultimate success or failure online. One of these important choices will involve which of the three basic techniques for driving targeted traffic to your web page to use so you can send as many of these people to your website as quickly as possible.
Here are the 3 visitor attracting tactics you have available to choose from on the web:
1. One strategy you can implement is to buy traffic by using Google’s adwords to bring guests to your site. However, this can be a very expensive tactic to employ especially if you’re new to online marketing and this method. If you aren’t familiar with how to use this approach it may be in your best interest to avoid it because you can spend a lot of money very quickly and that’s something beginners can’t usually afford.
This can place your home business in a tenuous position right from the start and you may fail even before you give yourself a fair chance at succeeding online. However, if you know what you’re doing or you learn how to effectively use this technique you may be able to generate huge numbers of targeted guests to your website very quickly.
Having said this it may be best to weigh the pros and cons of using Google’s adwords technique before making a final decision on whether or not to use this plan of attack.
2. The second traffic generating approach you can take is to take advantage of some of the many free strategies which are available online. For example, you can implement an article marketing campaign, you can create videos and submit them to some of the more popular video sharing websites such as You Tube, or you can advertise on some of the social media websites such as Facebook to send people to your product offers.
You can also establish a back link campaign by commenting on other people’s blogs, Internet marketing forums and bulletin boards to attract guests to your home page or you can use some of the many other free traffic producing possibilities available on the web.
The best approach to take is to master two or three of your favorite techniques instead of trying to use too many tactics because when you do the latter you become overwhelmed and your website traffic statistics will reflect this effect.
3. The third option available to you is to borrow other, more experienced, Internet marketer’s visitors by forming joint ventures or other business relationships with them with the ultimate goal of benefiting both parties involved. The key to developing effective joint venture partnerships is to first of all create a relationship with the other Internet marketer by gaining their trust and respect as a business person online.
The second important factor to consider is what you can offer these other webmasters in return for access to their list of subscribers and website visitors which will persuade them to agree to your offer. Once you’ve accomplished these two objectives you will be ready to proceed with your business arrangement and you will soon see the resultant benefits via increased targeted traffic to your website as well as a growing email list for your enterprise.
My advice would be to begin with and master some of the free website traffic generating methods before tackling the more advanced paid visitor techniques and joint venture agreements with other Internet marketers in order to get your home based business off to a fast start on the web.
