Having a blog and blogging online, on a regular basis, has become an Internet phenomenon over the past ten years and shows no sign of decreasing in popularity. According to The WEST Program Blog: “There have been more than 133,000,000 blogs indexed by Technorati since 2002, 77% of Internet users read blogs and the United States has the largest share of bloggers with 29.22% of all bloggers coming from the U.S.”
So as you can see, from these statistics, having a blog is almost a necessity in order to succeed online with your home based business. In order to accomplish your goals you need to drive traffic to your web page on a regular basis and keep them coming back for more. Here are 4 strategies you can implement to achieve these objectives and to realize your dream of working from home on a full time basis:
1. Be sure to optimize each and every post to your blog for the search engines by tailoring your articles around specific keywords related to your niche. Of course before writing your editorials you should use one of the keyword tools available online to find out which terms your target market are searching for most often.
2. Always alert the blog directories that you’ve written a new article by pinging them each time you add a new post to your blog. WordPress does this automatically for you when you submit your ping list after creating your website otherwise you can use one of the more popular ping services available online.
3. Use tag lines for each of your posts by adding your relevant keywords. Once again wordpress allows you to add these tags when you’re posting so you can attract the major search engines attention and get the targeted traffic you need.
4. Finally, as Internet marketers, I’m sure we’ve all heard the old axiom that content is king. In my opinion this couldn’t be truer and by adding fresh information to your website on a regular basis you will ensure a steady flow of new visitors to your blog each and every day; however, you’ll need a strategy in place to keep them coming back for more.
To increase your return traffic you can establish yourself as the go to guy for top ten lists related to your niche. For example, if your theme is Internet marketing you could create lists outlining the top 10 traffic generation techniques on the web, the top 10 home business opportunities online and so on.
Writing articles addressing the topics of the day by taking a controversial approach will attract readers because this will polarize your visitors and possibly make your editorial go viral. This effect will ensure a continuous flow of new traffic on a regular basis.
Answering frequently asked questions related to your niche is also a great way to keep people coming back to your blog. You could address a different problem submitted by your readers each day so your target market will keep coming back to learn more about the subject at hand.
Blogging is a great way to get people interested in your products and or services and the best way to increase sales and profits is to drive as much targeted traffic as possible to your home business website on a regular basis.