Advertising and marketing online can be a daunting proposition at the best of times and poorly constructed Internet marketing plans is the reason why 95% of new home business start-ups online fail. People who are new to the industry need to know what works and what doesn’t and the truth is paid adverting produces results.
Remember the old adage: “You get what you pay for”? Well this saying can be applied to free advertising techniques on the Internet. If you pay nothing 90% of the time you’ll get nothing in return. Here are my top 4 Internet marketing strategies which when used correctly will increase the size of your Paypal account every time you use them:
1. Ezine advertising is the process of submitting your product or service ads to electronic magazines for publication to their readers. People only subscribe to these newsletters because they’re interested in the subject or overall theme of the content and they’ve requested these periodicals be sent to their email address.
If your merchandise corresponds to the topic of their interest you have a targeted niche just waiting to be satisfied. In terms of results produced ezine advertising when implemented properly can be one of the most cost effective means of promotion on the web today.
2. Contrary to what some Internet marketers will have you believe banner advertising works. This is the process of placing your banner on other people’s websites in order to divert their traffic to your home page so you can sell them your products. Of course these are click-able graphics which bring interested visitors to your website once they click your ad.
However, if you’re just starting out online you’ll want to make sure your marketing budget can handle this type of expense before you commit to it. There may be other more viable alternatives available for your advertising dollar at this stage of your career.
3. Viral marketing can produce a torrent of traffic if it’s done correctly. This is the process of giving away a product with your link included and encouraging others to give it away as well. If people like your merchandise they will display it on their home page and expose your report or e-book to their audience whom you ordinarily may not have been able to reach.
If you multiply this process by several websites the resulting exposure could be massive for both your product and your online home business. This tactic results in a win-win situation for you as the creator of the merchandise and for the people who use it on their websites.
You win because your links are included in the report which will help to generate sales of your affiliate products and the user wins because they have quality content for their web page without any cost incurred for them in terms of time invested to create the material or in terms of cost or money paid for use of the subject matter.
4. Pay-per-click advertising is a very popular and very effective strategy being used online today. However, it can be a very costly endeavor if someone uses it who isn’t experienced enough in it’s application or doesn’t possess the knowledge necessary to implement it properly.
Pay-per-click involves bidding on keywords and you pay Google, for example, to display your ad whenever someone searches using a keyword upon which you’ve bid. You tell Google which keywords you’re bidding on and how much you’ll pay-per-click, hence the name.
Unfortunately the bidding can get out of hand and some Internet marketers have created unbelievable expenses as a result. The keys to success using this strategy are first of all to be extremely vigilant with regard to how your program is working and how much it’s costing every day.
Secondly you should set a budget and stick to it so your costs don’t get out of control. And finally choose your keywords using the tools provided by Google and pick them carefully. Once again I wouldn’t recommend this technique for someone just starting out online for reasons already mentioned.
These four advertising techniques are more costly to implement than the free tactics available on the web however, when they’re used in conjunction with an overall Internet marketing strategy the results will more than pay for the cost incurred for your online home business.
