Giveaway events are all the rage online these days with Internet marketers and there are several reasons for this including the big one which is, it’s a great way to generate leads while helping to build your email list. We all know “the money is in the list” and the reason why this Internet marketing adage is so true is because you can make a fortune with a targeted, responsive email list.
There are many different strategies available online to help you build your list but one of the fastest ways to add names to your directory is to host your own joint venture giveaway. For the uninitiated, this is an event where you invite as many other Internet marketers as you wish to participate by providing gifts for the showcase as well as by promoting it at every opportunity. This way everyone who contributes freebies for the giveaway has the opportunity to add names to their email list.
The key to running a successful event is to giveaway a tremendous gift which has lots of value for the recipient. For example, for the Internet marketing niche you could provide a course on how to drive massive amounts of traffic to your website. Generating visitors to their home page is a major concern for most Internet marketers so this type of gift should produce a lot of interest and draw the numbers you need to help build your responsive list.
These affairs usually have a ranking system in place whereby if you who drive the largest number of subscribers to the event your gift page will receive more traffic and your email list will attract the largest number of subscribers. In most cases if this doesn’t happen you can always buy your way to the top by paying a fee to boost your ranking which can help you grow your list and eventually will help you make more money.
Another big advantage of participating in giveaways is the reward you receive for the amount of work involved. Simply by providing a gift and promoting the affair you can get hundreds of new targeted prospects added to your email list. However ,there is a drawback involved with participating in one of these events.
When you promote the giveaway to your current list you’re taking the chance that they will join several other email lists belonging to your competition. This could result in lost future earnings from these members because they may find a new supplier who they believe can meet their needs better than you can.
One way around this is to keep your list away from these giveaways by promoting the free-for-all via other means in order to attract new people to the event while keeping your list to yourself. There are several very attractive gifts you could use to lure people to your Internet marketing email list including a free report which you can write yourself related to a particular niche topic such as list building. Reports are always effective because they are easy to download and they’re usually about a subject we can all relate to and most often need help with.
Video packages are also very popular with aspiring Internet marketers because the vast majority of people seem to be visual learners and video seems to hold people’s attention longer than reading an e-book, for example. Audio CD’s can also tempt people to part with their contact information because, as with video, people seem to enjoy listening to instructions or information more so than reading about it.
After weighing the pros and cons of joint venture giveaways you can make your own informed decision as to whether or not they are worth the effort in terms of helping to add to your targeted email list. In this author’s opinion they are and you should seriously consider adding this technique to your Internet marketing and list building strategy.
