If you’ve decided to build your online home based business around affiliate marketing then promoting Click Bank products may be the best route to take to generate some fast cash from home. Click Bank is the largest supplier of digital products online and they provide all the information and support you’ll need to begin promoting their merchandise on the web.
Next you have to find a product that’s going to be in demand, that’s going to sell and that’s going to provide a nice return for your marketing efforts. There are several steps involved in finding and selecting the product that meets all of your search criteria however this process isn’t as difficult as some Internet marketers will have you believe if you follow these steps.
First of all, when you’re looking for a winning digital product to promote you should look for a sales letter that’s going to have a high conversion rate because it contains the following information:
It should possess a powerful headline that drives home the benefits of the merchandise. The body of the message should use strong language which highlights the benefits while demonstrating how it’s going to solve your prospect’s problem or make their lives easier in some way. This information however, should be presented in a summary bullet type fashion which makes it easier to read.
Like any good sales page it should also contain testimonials from satisfied customers and from other Internet marketers who have tested the product, if possible. It should also offer valuable bonuses to anyone who buys which makes it difficult for people to say no. Finally, the letter should outline a direct call to action by telling your prospects exactly what to do next.
Secondly, if possible try out the product yourself and grade it in terms of quality and performance. Does it fulfill or meet all the claims made in the sales script? After all, your reputation as an affiliate marketer is on the line and you don’t want to be affiliated with any false claims or unscrupulous promises.
Next, you should check out the commission rate to determine whether or not this product is worth your time and effort to promote in terms of revenue earned per sale. Most affiliate marketers have a cut off point with regard to the amount earned per sale and if the rate of return falls below this mark they will move on to the next product.
You should also look at the gravity score for the product. This number indicates how many affiliates are promoting this merchandise and it should give you a good indication of how much competition you’re going to have from other members who are selling this product.
However, a high gravity number also shows that the product is selling very well. This means you must determine, in your own mind, if the competition from other affiliates will be too intense even though the merchandise is selling well. Personal experience, over time, will help you choose products with more confidence according to the gravity number after having had some success marketing your choices.
Some Internet marketers believe a gravity score of between 75 and 150 will give you the balance you need between demand for the product and the number of affiliates advertising the merchandise to make it worth your while, monetarily speaking, to decide to advertise this product.
Finally, the percentage referred number will also help you determine if too many people are selling this product to make it worth while for you to get involved. If this number is around 50%, after taking all of the other factors into consideration, you should consider promoting it.
As you can see there are many different variables which come into play when trying to find the right product to promote on Click Bank. If you can become consistently accurate with your product choices in terms of selecting the merchandise with the proper gravity and referral percentage then you should experience financial success with your affiliate marketing home based business online.
