Once you and your home based business become established online you will find it easier to generate income in several different ways. One of these methods will be selling advertising space on your home page. Of course the more traffic you can generate to your website the more money you can command per ad and the more profit you can produce from this tactic.
Here are 7 ploys you can use to peak other Internet marketer’s interest and help persuade them to purchase room on your home page to publish their advertisement:
1. Offer your potential customers a bonus for purchasing space on your website to post their ad. For example, you could provide a coupon for a 20% discount toward their next purchase or perhaps you could propose to give them a mention in your home business ezine free of charge with their initial buy.
2. If you’re into article marketing perhaps you could offer to write an editorial related to their business theme and their product and place their advertisement strategically within your piece and post it on your website. For an added charge you could offer to distribute your work to some of the high profile article directories online who permit placing ads within the body of articles.
3. Create a package deal where you offer to provide a discount to your potential clients which increases relative to the number of ads they will commit to purchasing. This reduction could be based on a sliding scale technique. For example, if the business agrees to buy ad space for two months they will receive a 15% discount over and above the price they would pay for buying individual ads separately for two months in a row. And if they consent to purchase a three month deal then give them a 20% discount and so on and so on.
4. Promote an introductory offer by giving the enterprise two ads for the price of one. This is a great way to get your potential customers hooked on advertising on your website on a regular basis because this gives them the opportunity to discover how effective this technique can be by seeing the increase in their traffic, sales and profits as a result of taking advantage of your offer.
5. Create a subscription advertising service whereby you provide the space of their choice on your home page for a different advertisement each month for a year. The same spot will be theirs as long as they continue to subscribe and it will be guaranteed. This will help increase your advertising space sales because it has been proven that certain areas of a web page are more successful for recruiting customers when ads are present than others.
6. Make an offer to promote an Internet entrepreneur’s offer to your email list, free of charge, if they agree to commit to a three month subscription for advertising space on your home business site. Of course the larger your list the more enticing this will be for your potential customers and the more sales you will make.
7. Offer to write a product review for your visitors, to place on their website, if they agree to purchase advertising space on your website. Endorsements and testimonials are valuable commodities for business owners, especially from established Internet marketers online, because they can go a long way toward helping to turn website visitors into paying customers.
By employing any of these techniques you can add another potentially lucrative income stream to your online home based business by increasing sales of advertising space on your website.