People purchase products and services online for a variety of reasons. For some it may be the convenience of shopping from home, for others it may be the satisfaction related with having immediate access to your purchase and for some people it may be the variety of choices right at their finger tips.
Whatever the reason as a home based business owner online you must try to satisfy these needs for your potential customers in order to be able to compete on the web. One way to compete is to try to provide all the information your visitors could possibly need in order to make an informed decision about your business and your merchandise. Bearing this in mind, here are 5 things your potential customers should know which may help sway their buying decision in your favor:
1. When it comes to competing on price, tell your website guests that your business will meet or beat the competition’s lowest offer. During these times of economic restraint and high unemployment people are more conscious of their spending limits and are more inclined to take the best or lowest offer that comes their way. By under cutting your competition on price you will make up for your lower profit margin through higher sales volumes.
2. Tell your prospective clients about you and your business. Tell them about your past experience, where you’re from originally, what your background is and why you created your home based business online. Relationship building is vital to the ongoing success of any enterprise whether it’s online or a more traditional offline venture.
Therefore, the more people know about you the more likely they’ll feel as though they know you on a personal level and the more they will trust you as a business person. People are more likely to do business with someone they feel they know and trust than from a perfect stranger.
3. Outline for people what your business and or your product or service can do for them that the competition can’t do. Having a competitive edge is very important in any market and by telling your prospects about the benefits and advantages provided by purchasing from your enterprise and by buying your products may give you the edge you need over your competitors to make the sale.
Extol the virtues of your excellent customer service, tell people about your no questions asked money back guarantee, expound on your low prices and your free and prompt delivery. You never know what may trigger a positive response, so by touching all the bases you’ll almost guarantee a sale.
4. Mention how easy your product is to use and point out how it delivers on its performance as promised. Try to provide statistics, if possible, on consumer satisfaction rates and you could also include testimonials on your website from satisfied customers. People need to know that their money is being well spent on something that’s going to satisfy their needs as advertised.
5. Provide a money back guarantee that goes above and beyond anything offered by your competitors. For example, tell your prospective clients that if they are dissatisfied for any reason with their purchase throughout the life of their product you will give them a full refund with no questions asked. Most businesses offer a 30 or 60 day guarantee but a life time promise is very rare and may help you close more sales.
The more information your online home based business prospects have about you, your business and your products, which satisfies their needs, the more inclined they will be choose your merchandise over that of your competition.