If you’ve just created your home based business online or if you’re a seasoned professional you must understand and be aware of one key factor which is necessary to achieve any level of success on the web. This knowledge can determine the ultimate success or failure of your enterprise and this is knowing the traffic patterns and viewing habits of your website visitors. Knowing your guest’s habits, as well as their likes and dislikes allows you to design your website accordingly to accommodate their preferences.
This visitor information not only applies to your home page layout but you can also develop your products as well as your Internet marketing campaigns around your guest’s behavior and preferences. This will improve your odds of achieving home business success on the Internet and make your marketing tasks a little easier.
When you think about website analysis online whether you’re a home based business or a large corporation the most popular tool employed on the web today is Google analytics. Google provides the tools and the statistical reports which meet the needs of both the novice business owner as well as the largest corporations with an online presence. The three basic reports you can produce cover:
1. Your visitors and gives you the information you need about your guests including geographical statistics, repeat visitor numbers, their loyalty to product or company, and their time spent on your website including specific pages visited and so on.
2. Your content report reveals which areas or pages of your site are most popular which allows you to strategically locate your advertising and banners to produce higher click through rates for your products.
3. Your traffic information permits you to analyze trends and determine where your guests are coming from. Are certain advertising campaigns producing better results than others? Are people coming directly to your home business page or are they being redirected from links on other websites? Or are the major search engines providing the majority of your traffic?
If you’re into social media marketing there are plug-ins you can use to see if your visitors came from facebook, twitter or any of the other social media sites on the Internet. One of the most important aspects of having all of this Internet marketing information provided for you at your finger tips is that it’s free of charge. This is particularly important to anyone just establishing their home business online and working with a limited budget.
This type of information, provided by Google analytics, is invaluable to any kind of business on the web as it gives them a leg up on their competition because they know what their customers and potential clients need and want so they can better meet those needs. This will undoubtedly attract visitors from their competitors thereby increasing sales and profits and lead to the longevity of the enterprise.