You’ve decided to create a home based business online around domain flipping also known as domaining. As a domainer you’ll search for and purchase virtual real estate, also known as a website address or a domain, on the web and sell it for a profit. This is somewhat akin to buying a house at a bargain price offline and selling it for a profit.
However, to be successful as a domainer, first of all you have to find domains that people would be interested in purchasing. So what exactly makes a website address attractive to people online and people offline as well.
Of course, as most Internet marketers know, .com extensions are far more popular than either .org or .net mainly because they were first on the market and everyone both offline and on the web can relate to this name. Most successful business ventures on the web and offline have a website with a .com name and most everyone creating a website today want this extension for their address.
Because of the popularity of these extensions they’re increasingly in short supply and their value has increased exponentially in relation to their scarcity as well as to the increased demand for theses addresses. So when you’re looking for a good domain to flip the first requirement is that it has a .com extension. The next feature of a valuable domain is its length. Two and three letter .com’s are the most valuable domains on the web today and if you’re lucky enough to find one you’re in for a handsome profit when you agree to sell.
Next you’re domain name should be memorable. Anyone starting a home business offline or online or any type of enterprise for that matter want people to be able to remember their website address. If they hear the name or see it somewhere it should stand out and they will be able to recall it on a moments notice. Domains made up of one key word are very easy to recall and will attract a lot of traffic based on this attribute alone. For example Amazon, TV, poker, chess, shoes, dresses, hair all with a .com extension are very difficult to forget and can be very lucrative addresses to own.
Another feature which adds to your domains value is its age. If you can find two or three letter or one or two key word expired domains which have been used online then its value increases exponentially. There are several websites available on the web which list newly expired domains and about to expire addresses which you can acquire and sell for a tidy profit.
Domain names which contain popular key words that are searched for in the top search engines online are also valuable assets to acquire. If this keyword rich domain is also recently expired it may still be attracting traffic which increases its value immediately. Any domain name you purchase in the hopes of flipping for a profit should be easy to pronounce. This makes it very attractive for branding purposes and also satisfies the memorable requirement.
Domainers should stay away from website addresses containing numbers and hyphens because they defeat the memorable criteria and they make it very easy to make a mistake when typing the domain into your web browser.
Finally, all you need to do to make this a successful home business opportunity is find memorable, appealing domain names in niche markets and sell them to buyers, eager and willing to pay the going rate to create their own website based on this domain.