After you’ve created your home based business online you’re always looking for ways to increase traffic to your website and a great solution to this ongoing problem is to increase the size of your target market. There are several techniques you can employ to accomplish this goal including these 5 very effective tactics:
1. You can create a joint venture with a similar but non competing home business. A joint venture is a business agreement between two or more parties to form a limited partnership for the purpose of executing a particular business venture. The profits and losses accrued during the agreement are to be shared equally between all parties. During this venture each business will promote their product to each other’s current client and potential customer list therefore expanding the number of potential customers in their respective target markets.
2. Create a cross promotional agreement with aother home business online. This is a very simple concept whereby each enterprise agrees to promote the other’s product to their potential customer and current client email list therefore expanding the size of their respective target markets exponentially. This arrangement differs from a joint venture agreement in that during a cross promotion each party is promoting a different product whereby the merchandise advertised in a JV arrangement is the same and both businesses are selling the same goods.
3. Enter into a link exchange agreement with another home business on the web. Agree to place a link to the other enterprise’s website on your home page if they will reciprocate and do the same for your Internet venture. This will help increase your traffic and as a result increase the size of your target by attracting new guests from the other business.
4. You can add another product to your Internet marketing mix in order to attract a different segment of the audience while retaining your current target group. For example, if you’ve been promoting your e-book entitled “Internet Marketing For Newbies” on your website you could write another book called “Advanced Internet Marketing” which would attract a brand new segment of the Internet marketing niche therefore expanding your target.
5. Another effective strategy to help expand your target market is adding a bonus to each purchase. For example, when someone buys your “Internet Marketing For Newbies Book” include a free e-book on another Internet marketing topic such as “Techniques For Increasing Traffic To Your Home Business Opportunity.” Sometimes people who aren’t interested in your newbie’s book will purchase it just to get the free bonus because they may be having a problem driving traffic to their website.
By employing some or all if these Internet marketing techniques your home based business should reap the benefits in the form of increased traffic, more sales and higher profits for your online venture.