Your home business website visitor has taken the time to read your entire sales page, has clicked through all your links and is now considering whether or not to purchase your product. Clicking on the pay now button is the final step toward filling out their credit card information and making a financial commitment and this step is critical because you may never have them in this position again.
If they decide against purchasing and they leave your website you may never see them again. How can you entice them, when they are at this stage of the process, to take that final leap and sign on the dotted line? There are several techniques you can employ to help make their decision easier and to help turn these potential clients into paying customers and here are five of the most effective ones to use:
1. Help make their decision painless by offering a no questions asked 30 or 60 day money back guarantee. If your potential customers know they have this period of time to decide if this product does what they need it to do then the pressure to make a final financial commitment is eliminated and they will be more inclined to purchase your merchandise. When people are pressured into making a final decision with no hope of seeing their money again they will be more apt to say no.
2. Offer a two week trial period for your visitors to try your product before having to make a final monetary obligation. This tactic serves two purposes. First of all, it again takes the pressure off your guest to make a final decision right now making them more likely to take advantage of your offer; and it also shows them the confidence you have in the quality of your merchandise for allowing them to test drive it for two weeks and shows the self assurance you have that, in the final analysis, they will decide to buy.
3. Depending on the type of product you’re selling, for example if it’s digital in nature, offer your potential customers a free trial version which doesn’t have the full functionality of your final version. You can describe what functions the free edition performs as compared to what the final product can do. Not having the full functionality of the final product often entices your visitors to buy the final edition.
4. For people who are only on the fence because of the cost of your product push them over the edge by allowing them to pay in monthly installments. Set up an automatic monthly debit from their account through Paypal, for example, in order to give them the ability to purchase your merchandise.
5. Offer your potential customers a rebate of 15% of the purchase price after they buy your product. This sometimes is enough to persuade hesitant buyers because it may make them feel better about the amount of money they’re spending for your merchandise.
These different payment methods are, at times, all your potential clients need to lure them into being paying customers of your home based business online.