The explosion in popularity of the new web 2.0 provides an extraordinary opportunity for Internet marketers and or home business owners online to advertise their opportunities. First of all, for the uninitiated, the web 2.0 is, according to Wikipedia, “commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.”
“A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.”
These different social networking sites provide a new frontier for Internet marketers to conquer through advertising and promoting of their products and services. Social networking blogs for example offer an excellent opportunity to get people interested in your home business website.
They allow you to make entries on a daily basis through which you can highlight your business and products and add back links to your home page. You can emphasize the benefits your merchandise provide and describe what problem it can solve. Try to peak your visitors interest to entice them to click through to your website.
Social networking sites such as MySpace allow you to create a business profile which provides an excellent promotional opportunity. You can also add some personal information or convey a short story about your life experience.
This is a great way to establish relationships with other members which makes closing the sale that much easier. People are more likely to do business with someone they know and trust than with a perfect stranger. The more friends you make the more potential clients you acquire.
Social video websites allow members to create and upload videos about their opportunities which is another great way to drive traffic to your home business website. There are several different approaches you can take when creating your video including attempting to go viral which is a very popular and successful Internet marketing technique being employed today.
With viral video marketing you try to create a comical or an unusual video which people enjoy and email to their friends online. Your message can become so popular that it will drive an avalanche of visitors to your home business.
Social bookmarking sites are immensely popular and provide a very effective Internet marketing opportunity. They require very little effort from a marketing point of view but yield a tremendous return. When you register with one of these websites you are allowed to bookmark your home business website on their home page for all their members to see. This takes very little time and effort but can be very effective at driving new traffic to your web page.
The best approach when advertising on these social networking sites is to provide just enough information to peak people’s interest but not so much as to give away the ending. You want to leave them wanting more so they will click through to your home business website. When used correctly the new web 2.0 provides an excellent opportunity to achieve success with your home based business online.
Great post, thanks very much . Look forward to seeing more Using The New Web 2.0 To Market Your Home Based Business Online » Bob's Home Business Blog. I thought some of the points though are now a bit outdated. Don’t people expect more nowadays?
Such a great piece of text! No idea how you wrote this post..it’d take me long hours. Well worth it though, I’d assume. Have you considered selling ads on your blog?
Greetings! Very useful advice in this particular article!
It is the little changes that will make the largest
changes. Thanks a lot for sharing!
Hello just wanted to give you a quick heads up and let
you know a few of the pictures aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different web browsers and both show the same outcome.