Your advertising copy or sales letter is the backbone of your email list marketing campaign and your home based business sales page. This sales pitch can make or break your Internet marketing campaign and can have a negative impact on your home business in general. When writing this copy you must keep in mind the importance of the final product and if necessary write and rewrite until you’re satisfied with the final script.
In order to write compelling ad copy you must avoid the following ten mistakes:
1. You have a very short time period to grab the attention of your reader so you’re headline must be attention getting and must peak the interest of your potential customer. Whatever you do don’t construct a generic, boring subject line which will turn off your reader immediately and force them to delete your email or leave your website.
2. If you succeed in writing a compelling headline then you must hold the reader’s interest in the body of your copy. One way to accomplish this is to keep your message short and to the point. Don’t bore people with lengthy and long winded advertisement because people’s time is very limited and a lengthy advertisement will encourage them to move on to another search result.
3. Avoid emphasizing the features of your product. People want to know what it will do for them or what benefits they will reap by purchasing your merchandise. Always stress the benefits to your potential customer and how this product will solve their problems.
4. From past experience it’s much more difficult to close a sale when you haven’t provided any type of guarantee. So be sure to attach either a 30 or 60 day no questions asked money back guarantee. People are more comfortable saying yes and their decision doesn’t seem as final if they feel they have other options available to them.
5. Be sure to include testimonials from happy customers. Testaments to the quality and functionality of your merchandise helps to ease the minds of your potential customers and helps build a feeling of trust of you and your product.
6. Always include a deadline to buy in your ad copy. This instills a feeling of urgency in your potential customers and or current clients and compels them to act fast while they still can.
7. Try to raise and address the most common objections you’ve heard to buying your product. For example, I can’t afford it right now. You explain you have a monthly payment plan which would be the same as paying 53 cents per day each month for 3 months to take ownership of the merchandise.
8. Always include your contact information so your visitors can call or email to ask any questions they may have that you haven’t addressed in your advertisement.
9. Try to keep your text conversational in approach. This helps to relax your reader and makes them feel as if you’re speaking to them personally. Never talk down to your reader or make them feel stupid; this will certainly result in a negative response.
10. Always check and recheck your spelling and grammar. Nothing looks more unprofessional as a spelling mistake or a poorly constructed sentence. People like to conduct business with a professional and they will settle for nothing less.
If you take the time to write an interesting and compelling advertisement and follow these guidelines you should be on the road to a successful and profitable home business Internet marketing campaign.