Online text ads are advertisements using text based hyperlinks. To be effective and accomplish your goal of driving traffic to your home business website your ad should grab your reader’s attention and make them want to click on your website link to check out your opportunity. Your text based ad is made up of four main parts.
The title or headline is the first line of the advertisement whose job is to attract the reader’s attention and compel them to read on. This is the most important component of the message because you have a very limited time frame to accomplish your objective and this is a must for an effective and successful announcement. One way to accomplish this is to include keywords in your text while remembering not to include too many. Just make sure it includes a keyword or phrase relating to your home business.
The second part or the description is comprised of the second and third lines of text and must be written so as to maintain the potential customer’s interest. It must convince the reader to click on your hyperlink to visit your home business opportunity.
Next is your display URL or the fourth line of text which is made up of the website address your visitors will see. This address should be kept short and consist of text which makes it easy to remember because this URL is for display purposes only. Finally you have your destination web address that readers will be directed to when they click on your message. This is where you enter your home business link.
Another very important aspect of your text ad is the approach you take to communicating your message. You must relate the information your advertising to what your home business is all about while including all the keywords you use as well.
Successful text ads have titles that get straight to the point and attract the reader’s attention. They must convince the readers that what you’re promoting will satisfy their needs while written in a clear, concise and compelling style.
When constructing the body of your message try not to include words you used in your title. Make use of this space to give additional information without repeating yourself. Try to include answers to questions you believe your visitors will have and be sure to include just enough information to leave them wanting more.
Research other successful ads online and try to include some of their components. Try to ask your reader’s a question and point out aspects of your product or service that other suppliers don’t have. Try to make them an offer they can’t refuse.
By incorporating some or all of the above tips and techniques you will produce attractive, well written and effective advertisements which will increase the amount of targeted traffic to your home business site and therefore increase sales.